Mother’s Day is right around the corner. Have you started shopping yet? Whether you’re a son, daughter, or you are looking to show some love to a mother figure in your life, Mother’s Day is the perfect opportunity to show how much you care.
This gift buying holiday is also an opportunity for brands to reach out to sons and daughters that are looking for the perfect present. According to the National Retail Federation (NRF), $19.9 billion was spent by consumers for the 2014 holiday. That adds up to $162 per person! With marketing trends becoming more and more digital, it’s important that brands are taking a look at their demographics to see who they should be targeting for the holiday.
Mother’s Day Marketing Opportunities by Region:
People who live in the Midwestern states tend to be searching for flowers, desserts, greenery, home decor and perfumes.
Those that live in the Northeastern US (New York, Connecticut, Maine), tend to search for gardening accessories, home decor, desserts, gift cards and perfumes.
From Florida to Texas to North Carolina, Southern shoppers purchase gardening accessories, spa days, home decor, desserts and perfumes.
Western Mother’s Day shoppers are likely to search for spa day gifts, desserts, flowers, decor and gardening accessories.
Although consumers in these regions focus on these trends, Mother’s Day is still an opportunity for your brand to get noticed regardless of the industry.
If you have any questions about how to effectively market your brand this Mother’s Day, contact our professionals at Bloom Ads. We offer media buying and media planning services that help you optimize your marketing strategy for your business goals and needs.
Call 818-703-0218 to reach our office or visit our website for more information about the services we provide.
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