Memorial Day Weekend is here! Here are a few tips to help your brand make the most out of your Memorial Day marketing strategy.
Memorial Day Marketing Tips:
Utilize Social Media - Social media should be part of any marketing strategy. Using the #MemorialDay hashtag on social media channels is a great way to reach a broader, relevant audience.
Offer Discounts - This weekend is also a big day for seasonal specials. If you have any discounts that you can offer customers, consider promoting them through print advertisements, digital ads, and radio spots.
Be Respectful - Remember, Memorial Day is more than a day for BBQing, it’s a holiday to remember those who have served. If you are creating Memorial Day content and marketing, remember to also pay tribute to fallen loved ones.
Know Your Audience - More kid-friendly brands might want to steer away from the more somber aspects of the holiday. Consider audience age, gender, and location when creating your advertising campaign.
Start Thinking About Summer - Although the official start to summer is still a few weeks away, Memorial Day is when customers start to think about their needs for the new season. Create promotions that are geared towards your unique brand needs for the summer months.
If you have any questions about how to optimize your marketing plan this summer, contact the professionals at Bloom Ads. We are here to help you create a strategy that works for your goals and needs. Visit our website or give us a call at 818-703-0218 to learn more about our media planning services.
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