How Do Fathers Influence Your Media Plan?

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Fathers play a big role in the day-to-day care of children, and when they are in need of information, products or services, they often turn to digital searches. With Father’s Day right around the corner, brands are taking a closer look at the types of searches that fathers make online and how these searches affect purchase decisions. Here are a few of the micro-moments you will want to consider when creating your media strategy.

Micro-Moments for Dads:

I-Want-To-Know

The “I-want-to-know” moment happens when dads are looking for information online. Brands can tune into these moments and provide dads with relevant information related to their products or services.

I-Want-To-Go

When dads search online, they may also be looking for store hours, nearby family-friendly restaurants, or children’s activities at local museums. Make sure that your website is optimized for these local searches.

I-Want-To-Do

Ninety-one percent of smartphone users use their phones for ideas when completing a task. Dads may search for the best nursery paint color, when they should take their child to the dentist, or the best safety rated vehicle. Think about how your brand can fit into these moments when dads are looking to take action.

I-Want-To-Buy

Online purchases are commonplace.  Mobile gives dads constant access to information that can influence their final purchase decision. They can compare prices and reviews of products and services online to determine what will provide the greatest value. Brands need to make it easy for dads to make a purchase in these “I-want-to-buy” moments.

If you are looking to create a marketing strategy that takes advantage of these unique micro-moments, contact the professionals at Bloom Ads. Our marketing experts are here to help you create the perfect media plan for your brand needs. Visit our website or give us a call at 818-703-0218 to learn more about our media planning and buying services.

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