Summer Marketing Trends to Include In Your Media Plan

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With warm weather also comes new consumer trends. Is your business ready for the new season?  Here are a few marketing trends you will want to include in your media plan this summer.

Summer Marketing Trends:

Mobile Searches Will Increase.

People are more likely to use their phones to search on-the-go during the summer months. Whether they are sitting in the backyard or traveling on vacation, people are more likely to search on their mobile devices.  Make sure that your website is optimized for mobile searches this summer.

Consumers Will Search For Summer Specific Keywords.

During the summer months, searches for seasonal terms increase. Consumers will be searching for keywords like “sunscreen,” “sunburn,” “aloe vera,” and “BBQ.” If these keywords play a role in your business offerings, try to work these seasonal terms into your media plan.

Summer Vacation Means More Kid-Friendly Content Searches.

Now that school is out for the summer, searches for video game walkthroughs, trailers, and other kid-friendly content goes up.  If your business is geared towards a younger crowd, consider how you can make your content visible while kids are home for summer vacation.

Each season has its own unique elements that businesses must consider when advertising. If you’re not sure how to utilize these summer marketing trends in your media plan, our experts are here to help!  Visit our website or give us a call at 818-703-0218 to learn more about our media planning services.

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