TV Advertising will Switch to C7 Metrics

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Television viewing habits have changed in recent years. While broadcast networks are still taking the lead in the TV advertising industry, apps and services like Hulu, Netflix and Amazon are also prominent players in the field.

Now, the Video Advertising Bureau has reported that most top broadcast and cable networks are going to make a shift from C3 to C7 metrics to provide a more accurate representation on the audience that is viewing a particular television show, and in turn, your advertisements. While C3 included three days of delayed viewing, C7 will include seven days of delayed viewing. This broader spectrum will provide a more accurate view of the scale of premium impressions.

C7 data is expected to compensate for an audience that isn’t captured, as viewers watch network shows on digital devices - or even on DVR playback three or seven days later. This means that we can better account for your television advertisement’s impact on your brand’s marketing plan and sales goals.

If you have any questions about how to get the best value out of your TV advertisement, contact the professionals at Bloom Ads. We are here to guide you through every step of the process.

Whether you are looking to advertise on traditional broadcast television or you’re looking to take advantage of new apps and services, such as Hulu, Netflix, and Amazon, we can help you get the best possible ad rates available. Visit our website or give us a call at 818-703-0218 to learn more about our tv advertising services.

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