When It Comes To TV Advertising-- Screen Size Matters

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Hardly a day goes by that we don’t have a phone, television or computer screen in front of us. With all of these different information mediums, many brands wonder where they will get the most value out of their advertisements.

While advertising success will always vary depending on brand goals and media strategies, a recent study also measured advertisement recall rates on different screen sizes. So just how does screen size affect advertisement recall?  

The Results: Advertisement Recall Rates for Each Screen Size

67% Television

47% Tablets

46% Smartphones

45% Computers

Although we are living in a digital age, television recall is still in the lead when compared to other forms of video advertising. According to the study, consumers tend to be more attentive when viewing an advertisement on a larger screen. 67% of people were able to recall advertisements viewed on a television screen, compared to only 46% on a smartphone.

What does this mean for businesses?

Television advertising remains a powerful way to gain brand recognition and get people engaged with your business. For businesses who can include television advertisements in their media plans, these videos can be a great way to improve brand awareness.

If you have any questions about how to optimize your television advertisements for your brand needs, contact the professionals at Bloom Ads. We are here to help you create a television advertising strategy that works for your goals and needs.  Visit our website or give us a call at 818-703-0218 to learn more.

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