How to Create a Successful Back-to-School Media Strategy

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We may not be ready to admit it, but back-to-school season is here. Soon, parents and kids will be out shopping for new school supplies, clothes and gear to get ready for the new year. Here are a few tips that will help you create a successful back-to-school media strategy for your brand.

Back-to-School Marketing Tips:

  • Engage Your Audience - Think about the audience that you will be targeting with your back-to-school campaign. You will be engaging with moms and students. How can you get them excited about the new school year? Try using humor, offer DIY tips, or create a visually interesting video ad that gets moms, teens, and college students interested in your brand.

  • Remember That Mobile is Key - When it comes to reaching shoppers on-the-go, you will want to plan your media content around the fact that consumers are researching and purchasing back-to-school supplies on their mobile device. Make sure that all of your advertisements are mobile-friendly.

  • Use Social to Your Advantage - Pinterest, Instagram, Facebook and Twitter are all great platforms that you can use to engage with your audience. Use Instagram to reach teens that are heading back to school, Facebook to improve brand awareness, Pinterest to engage with moms who are looking for tips and Twitter to join in on real-time conversations.

  • Send Timely Email Marketing Campaigns - Direct email marketing can go a long way towards encouraging consumers to engage with your brand. With more mothers signing up for email updates, you’ll be able to target early bird shoppers who are looking to save on back-to-school essentials.

Having a hard time putting your back-to-school media plan together? Don’t worry - our professionals are here to help! We can help you create an optimized media strategy for your brand’s needs. Visit our website to learn more about the services we offer or give us a call directly at 818-703-0218.

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