Tips for Your Labor Day Weekend Media Planning Strategy

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The unofficial end to summer is right around the corner. Do you have a marketing plan in place? These tips will help you get started on creating a successful Labor Day weekend media plan.

Labor Day Weekend Media Planning Tips:

  • Take Advantage of the Seasonal Change - Although it may feel warm outside, Labor Day is one of the biggest seasonal shopping days of the year. If you are in the retail industry, make sure that you are targeting consumers who are looking to clear their homes of summer clothes and make the shift to fall essentials.

  • Plan for Back-to-School - The new school year means busier mornings for working parents. Think about ways that your services or products can benefit kids and parents during the back-to-school season.

  • Use Email Marketing - When people look for sales, specials and discounts, they will turn to promotional email marketing campaigns. Make sure that your brand is reaching out (and stands out) during Labor Day weekend.

  • Reach Out on Social Media - Reach potential customers on social media by creating a Labor Day weekend contest or giveaway. Find a way to stand out to your audience and keep them engaged.

We know how important it is to drive sales on Labor Day weekend. Not sure how to create the perfect media plan for your business needs? Our marketing experts are here to help! We are experienced in creating strategies that show ROI for your business. Visit our website to learn more about the services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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