Broadcast? Local? Cable? What's the Difference?

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Whether at a restaurant, at the gym, in your living room, or in a waiting room, we are constantly surrounded by screens.  Whenever and wherever people are watching, brands want to make sure that their message is there too.

There are several different types of advertising options that are available and each one offers its own unique benefits and ad rates. How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.

Broadcast

Broadcast and cable offerings are relatively similar to the average consumer. The main difference lies on the business end. Broadcast channels are considered to be major legacy networks. They consist of channels like CBS, ABC, NBC, CW, Fox and PBS.  These broadcasters use public airwaves.

Cable

Cable channels like Animal Planet, Comedy Central, etc., need to demonstrate value to a broadcaster. They do not use public airwaves. Instead, these are channels that consumers pay to subscribe to.

Local

Local programming includes local news stations or syndicated programs. Here in Los Angeles, we receive news and weather channels related to what is going on in our local area.

Our television advertising experts can help you get your message out effectively. We don’t just script, shoot and edit your TV spot, we also make sure that you are receiving the best possible ad rates available. Visit our website to learn more about the services we offer or give us a call directly at 818-703-0218 to speak with an expert today.

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