How to Rethink How You Measure Growth

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How are you measuring brand growth?

The marketing industry has changed over the last 20 years. Now, brands are shifting from focusing on a single advertising tactic to embracing the multi-channel strategies that embrace consumer needs in-the-moment.

How can you determine what marketing strategies matter for your brand’s growth?

  • Set Goals for Your Brand - What values are important to your business? Knowing what you want to achieve with your marketing is essential for success. You need to make sure that you are setting the right KPIs for your unique business goals. This will ensure that your media mix is optimized across all of your channels.

  • Determine What Works Well - Not every platform will work for every brand -- and not every marketing dollar can be measured perfectly. Use tools to determine what is really driving results for your brand.

  • Plan for the Future - Think about what tools and marketing tactics might work for your brand in the future. In the digital world, it is important to always experiment with new ways to drive results. Think about ways that your brand can be available in-the-moment.

Are you measuring the growth that matters the most for your brand’s goals? At Bloom Ads, we are here to make sure that businesses are taking advantage of the opportunities that are right for their current goals and the future of their brand. Visit our website to learn more about the media planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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