Questions to Ask When Creating a 2017 Media Plan

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Do you have a media plan in place for the new year? It’s time to look back on past successes, future trends, and what your business can do to maximize ROI. When crafting your new strategy, ask yourself these three questions.

Media Planning Questions For Businesses:

  1. Am I Looking At the Right Metrics?

    Now more than ever, it’s important to make sure that you are looking at the right metrics when measuring the success of your marketing campaigns. Should you be focusing on digital? Television? Radio? Determine which channels are working most effectively for your brand goals and make sure that you are seeing true marketing success.
  2. How Do My Customers Feel?

    Take a look at how your customers are reacting to your advertisements. Is your business available in real time to consumers? Consider dedicating part of your budget to responsive customer service.
  3. Am I Optimizing Across TV and Online Video?

    Running digital video advertisements alongside your television advertisements is a great way to improve the effectiveness and reach of your campaign. It helps you improve brand awareness and overall retention of your message. If you are advertising on television, don’t ignore the benefits of complementing your strategy with digital.

If you do not have a media plan in place for your business yet, do not hesitate to reach out to our professionals here at Bloom Ads. We are experienced in optimizing media plans for your business goals and ROI. Visit our website or give us a call at 818-703-0218 to speak with an expert directly.

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