When it comes time to think about marketing, you should look to explore all platforms, including email marketing. Though you might think it might get ignored or viewed as spam, you are wrong. Email marketing is one of the most affordable and effective ways to reach your consumers and here are five reasons why you need to be sending emails today.
1. It’s Affordable
Email marketing is an affordable way to reach a broad market of customers fast. While mailers can require postage and printing, email marketing can deliver the same message in the same quality format for a lower cost. The best part is that it can lead to added information with just a simple link to your website.
2. Keeps Your Customers In The Loop
Email marketing has a quick turn around making it one of the easiest ways to keep customers in the loop. Since it’s delivered right to everyone's email box, chances of them seeing it are much higher than on social. Whether they open it or not, attention-grabbing subject lines will get your message across.
3. It’s Measurable
One of the best parts about email marketing is that you can measure who’s reading and who's not. Seeing what platform and how your customers are reacting to your emails will allow you to adjust them too. Making for quality marketing with ease.
4. It’s Also Mobile Friendly
Mobile phones have become a needed accessory, and because of that, mobile-friendly sites and content have become a necessity. Email is one of the most attention-grabbing ways to engage customers on their mobile. Not only is it hard to miss, but it also requires action. Each email will eventually have to be open, deleted or moved, and with this, your message will get seen!
5. Easily Personalized
Emails stand out from other marketing material because they can be easily customizable. You can quickly set up emails to be personalized for each customer too. It’s one of the few platforms where you can address your clients directly instead of as a large group. This helps to build loyalty and trust among your consumers.
Not sure which marketing strategies are best for your business goals? Our team of professionals is here to help you create a media plan that drives ROI. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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