Don't Ignore Your Analytics, Here's Why

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If you are looking to improve the customer experience, get more clicks to your website, and improve your marketing the key lies in your analytics and they shouldn’t be ignored. Diving deep into your analytics can reveal a whole set of behaviors that can show you exactly what your customers are looking for, what they aren’t happy with and how they reached your website. So here are just a few of the benefits you get when you don’t ignore your analytics.

Shows Your Customer’s Needs

By really diving deep into your analytics you can see what website visitors were looking and searching for, this can give you a good idea of how to advertise and market towards them. Looking at your top viewed pages and even heading back to the years before, can show you page and services that are most desired. You can also decipher whether these pages are popular seasonally or all year round.

Shows How You are Being Found

Another useful way to see if your marketing is working is by checking how people are entering your site. Whether it be an online search, email or via social — you can have clear access to all of that, which can be a great asset to your advertising campaign. Once you see where people are finding you, you can adjust your budget to increase views on other platforms.

Helps You Improve Your Website

An ultimate goal would be to get equal views across all your website pages. By checking your pageviews and what pages people entered and left at, you’ll be able to edit each website page to get better exposure. The more page views, the higher your page will rank in an online search, so keep the clicks coming!

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