How would you like to have an affordable and successful marketing campaign that will make your customers take notice. Well, fortunately, there are many out of the box ideas that can help you do just that. Whether you choose a traditional or more modern approach, being original and personal in your holiday campaign can really catch your consumer’s eye. Here are a few ways to do so:
Now is the perfect time to show your holiday spirit. Whether you update the images on your website, or decorate your social — it’s one of the few times you can step a bit outside your branding rules. With some holiday colors or some festive images thrown in, it can be an affordable way to spread the holiday cheer. If your budget allows, include a holiday pop up message, or video of the staff wishing your customers a happy holiday. You can even change your ‘about me’ page to mimic a classic holiday story. A digital approach is one that will make your holiday marketing campaign stand out from the rest.
Play on The 12 Days
If you’re looking for a way to give back to your customers while getting in the holiday spirit; offer some discounts. You can do a holiday countdown offering different sales each week with the numbers correlating to the days left until the holiday. If providing a deal isn’t an option, highlight your staff or services, with a different topic each day.
Think Snail Mail
Direct mail is still a very affordable form of marketing, and one clear way to get your piece noticed is by making it festive and bright. So while you are figuring out your next few sets of direct mail pieces, plan a few holiday card ideas. Whether you go the fun route or the traditional route, your customers are sure to enjoy the thought!
If you need help creating an affordable holiday marketing plan, don’t hesitate to reach out to our professionals here at Bloom Ads. We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, we craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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