As a business owner, you might find yourself asking, “why do I need to advertise on social media?”
For starters, internet users increase by the millions each year with five social profiles being created each second. That’s a lot of potential customers. So if you haven’t already done so, here are just some of the reason why you should invest in a social media campaign:
It’s Extremely Cost Effective.
With organic social media marketing, you can engage an audience that has already shown interest in your brand. To expand the reach and target new potential customers, you can use paid social advertisements that can be targeted based on interest, demographic, shopping habits and more. Since they are extremely measurable- it’s a great medium to test out your ideas. Run campaigns with similar advertisements to see what images and copy get the best responses. You can also set your budget and edit as needed, leaving the cost completely up to you.
It Offers More Direct Targeting.
When you advertise on social media, you can put advertising dollars behind your content — and target based on age, location, interest, job type, customer base, purchase history and more. If you are advertising a sale, you can even target your promotion towards someone who recently purchased from a competitor. Your targeting is not limited to your account either. You can change your audience based on the type of content that you are promoting, leaving you with more opportunity to hit different incentives and goals.
You Have Options.
Your options are steadily growing, and with a bit of research, you can put your money into a platform that has a customer base you’d like to engage. It is also a wonderful way to broaden your brand's recognition and name. You can create advertisements that will bring the user to your page. Once they are there, they are more likely to engage. The more you interact with them, the more likely you are to gain a loyal and happy customer.
Need help launching your social media campaign? Our team of professionals are here to help. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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