The right social media presence can gain you, new customers, strengthen relationships and increase your overall visibility. But with so much competition and content, how do you make your brand stand out? Avoid these common social media mistakes and you’ll be sure to stand out from the rest:
Going in Without a Plan.
To gain success on social media and build a following, you must first have a plan. It can be very easy to create an account, input your info and never return to it again, but if you have a clear, detailed plan, you will surely see some progress. Go in knowing your overall target audience, the time you are willing to invest, and a clear strategy. Evaluate this plan every few months to see what is working and what’s not.
Ignoring Your Following.
When it comes to growing a following, you should aim for quality, not quantity. A higher amount of followers doesn’t always equal success. Instead, focus on gaining followers that participate. Respond to all reviews and comments, good or bad, and create content that promotes engagement. Posts that have a balance of fun and education always do well. Find ways to add in action words and prompts to get people to share or comment on your content. This will help increase your following and gain you more organic reach.
Not Thinking Your Content Through.
Sharing relevant and useful content is great, but sharing too often is not. There is a thin line between spamming and educating your audience, and you want to avoid causing anyone to hide your posts or unfollow you. Not all content is right for your brand, so try not to force something just because it’s trending. When it comes to using hashtags — do your research. Even the most innocent hashtag can be linked to something controversial that can harm your brand's image. Just remember, good quality content will help you rise above your competitors.
Need help creating a successful social media plan? The experts at Bloom Ads can help you set the right goals; create the best action plan, and execute the paid, earned and owned media strategies needed to make social media effective and productive. Visit our website to learn more about our social media services or give us a call directly at 818-703-0218.
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