The Future of Online Marketing and What it Means

Marketing is an ever evolving industry and to be successful; you have to know what’s up ahead. Though no magic ball can adequately tell us what the future of marketing is going to look like, we can still have a general idea. As the internet continues to evolve, so must the marketing campaigns. So what does the future of marketing have in store for your business and your customers? Here’s what we believe might lie ahead:

Video Will Increase

When it comes to Online Marketing, using video is critical! With Apps such as Instagram, Facebook, and SnapChat pushing for more video use, it’s something that every business can benefit from. Videos increase engagement and reach but pre-taped, and edited videos aren’t just the way of the future — live video is. Beyond being the most engaging content on the internet, live video adds a layer or interaction that regular video just can’t. For starters, live videos get 3x the interactions than pre recorded video’s and allows your customers to feel like they are truly part of your brand by giving them the opportunity to ask questions in real time. Whether you are live streaming events or doing a behind the scene’s tape, your customers get to see a real, unedited version of your brand. Making them feel more connected to your brand than ever before!

Expectations Will Be Higher

As technology increases so does our ability to target ads personally. Consumers are flooded with ads on the daily and to be the one that stands out, you’ll need to be more personalized. Thanks to the growing world of analytics; marketers will have more opportunity to tailor these ads, so they see a better ROI. Beyond the online advertisements, websites will have to be faster, less wordy, more visual and easier to use. If a site takes more than 30 seconds to load there is a good chance today’s consumer will abandon it and never return. So to go above beyond, you want to have a mobile friendly site and personally targeted ads.  

Looking to be a trailblazer when it comes to Marketing? The experts here at Bloom Ads can help you create an efficient media plan and strategy that will meet your business goals, and reflect the current digital trends. We encourage you to learn more about the digital marketing services that we offer on our website or to give us a call at 818-703-0218 to speak with an expert directly.

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