Marketing Books Every Business Should Read

In need of a new book or looking to brush up on your business skills? Well, you have come to the right place! Below are just some of the top marketing books that any business owner or CMO can benefit from. So get ready to learn:

Hug Your Haters by Jay Baer

If you are looking for a customer service book with a little humor behind it, this is it! This book brings the reality of the customer service world to light, and how modern technology has changed it. It touches on the impact of reaching out to customers on social and how to never leave a comment or complaint unanswered.

Outside Insight Jorn Lyseggen

Dive into a more data driven way of thinking with this out of the box read! Jorn encourages readers to look beyond their data and is packed full of tools for forward thinkers. With examples from of the top industry leaders, this is a must if for the forward-thinking professionals.

They Ask You Answer by Marcus Sheridan

An inspiring success story that we can all learn from, this book highlights how a struggling business grew into a million dollar industry all through content marketing! Through answering questions and building a web presence, they were able to produce advocates for their brand that helped get them the success they see today.

Everybody Writes by Ann Handley

With the internet and social media fastly growing, more and more our words have become part of our marketing — so why not embrace it! Whether you are looking to brush up on your grammar, or are looking to strengthen your content to stand out from the rest, this book is a must-read! Written to help readers channel their writing abilities, by the end of this book you are sure to be an expert in content creation!

If you are looking to create a media plan for your business goals, don’t hesitate to contact our marketing professionals. We hold no media bias and will help you find the channel that best drives ROI for your brand. Visit our website to learn more about the media buying and planning services we offer at Bloom Ads or give us a call directly at 818-703-0218.

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