Valentine's Day will be here before we know it, so now is the time to get your advertising strategy ready. Whether you choose to offer holiday discounts or just want to send a personal and heartfelt message, a successful Valentine’s Day advertising campaign is easy to achieve! While you begin planning your campaign, don’t forget to keep these do’s and don’ts in mind:
Do Start Early
One of the most significant benefits of launching a campaign early is having the option to beat out the competition. While you can get a jump start on hitting the market, you also have time to see what’s working and what’s not, giving you time to improve your campaign for success.
Don’t Single Out The Singles
It’s the holiday of love, so be sure you are showing it to all your customers and potential customers. By marketing towards couples, you are isolating a massive chunk of your audience. Though most might think to target couples, by choosing to promote an overall theme of love, you are putting yourself above the competition.
Do Think Last Minute
There is always going to be those consumers who wait until the very last minute to make a purchase, so highlight that. Whether you advertise a countdown or offer last minute deals, marketing to the last minute or day of shoppers can lead them right to you, and away from the competitors.
Don’t Go Overboard
Keep your ideas and advertisements in line with your company’s branding. Don’t feel you have to be overly lovey-dovey or cheesy to see success. A good campaign is one that will have a great balance of heart and branding, while keeping all your consumers in mind.
The experts at Bloom Ads are here to help you with all of your media planning and marketing needs. Visit our website to learn more about the media planning and buying services that we offer or give us a call to speak with an expert directly.
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