Print ads are a visually and eye-catching ways to get your audience's attention and leave a memorable mark. If you feel like your print ads are barely getting glanced at, keep these keys things in mind:
Start With A Focal Point
The first way to stop readers from turning the page is with a strong focal point. You’ll want a bold image that sticks out to your guest. A bright, sharp image that makes a statement is something that will catch a few eyes.
Sometimes just beautiful image can do wonders. It doesn’t have to be out of the box or crazy detailed to pack a powerful message behind it. Look to use imagery or a strong headline to gain attention.
Think of the Space
Don’t forget to use the page space wisely. Too much blank space can ruin your ads and too much going on can come off as busy and overdone. Create your image with sizing and placement in mind.
Don’t Forget Your Audience
All this won’t work if you don’t create an ad that captures your audience. What are they looking for? What do they suspect from you? All these things and more should be part of your print ad design.
If you need help creating a page stopping print ad, don’t hesitate to reach out to our professionals here at Bloom Ads. We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, we craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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