The countdown is on! Mother’s Day is this weekend and though it might seem too late to throw in some campaigns, it’s not! Whether you have a full-fledged promotion already out there, or you’re scrambling to put together a last minute campaign, you’ll want to make it worth your while. So to hit the last minute shoppers with some great marketing, here’s what you need to keep in mind:
Although you may be under the wire, the last minute marketing can actually work to your advantage. Use the last minute timing as a joke, laugh about your poor planning and make it relatable. There are plenty of people who will still be looking for a gift, so sending out a last minute reminder will keep your brand fresh in their head!
Think Social and Email
Send out an email a day counting down until Sunday. Add additional posts on social when you can. Both of these things will gain you exposure, while putting the pressure on your consumer to make a decision fast. If you can, offer a different deal each day to entice your buyers. Sunday when the day has arrived, thank your staff and family and share some behind the scenes photos. All are perfect branding tips that will fully get your consumers engaged.
Have a staff full of working Moms? Is your business family owned? Now is the time to highlight this! By sharing company photos and love for your employees, you are making your brand a personable one. Your consumers will see the faces of the brand and be more likely to choose you over another. Not only is it an affordable option, it’s a memorable one too!
Our team of professionals are here to help with all your marketing needs. If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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