3 Ways to Market for Father's Day

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Father’s Day is just around the corner —  and you’ll want to start prepping your marketing campaign now! Although there are many routine marketing skills you're used to handling for the holiday, there are still a few out of the box ideas you’ll want to consider using to obtain a new audience! So, to think outside the box and have an original/unique Father’s Day campaign, here are three things you’ll want to consider:

1. Think First Time Dads. Being a first-time parent is exciting, new and a bit overwhelming — so catering to first-time parents can open you up to a new world of clients. These first-time dads will be appreciative and eager to try your offer — and it could make them a customer for life, too!

2. Make it a Family Affair. Just because it’s Father’s Day doesn’t mean you have to forget about everyone else in the family, too! Now is the time to really celebrate that whole family feel. Offer things for dad to do with his entire family, promote family activities, discounts, and focus on quality time. The more people you include, the more happy consumers you will have.

3. Collaborate With Others. Now is the perfect time to work with local vendors and charities in your area. Not only can you make it a day for dad, but it gives you the perfect excuse to be a part of your community and give back. You can work together to create a unique and meaningful Father’s Day event or directly donate a percentage of your proceeds to your favorite charity. This crossover will open you up to a whole new world of customers and have your regular ones choosing you for a good cause, too.
 

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