Whether you are a new small business, starting a franchise, or an existing brand looking to create an original brand image — your companies’ voice should always shine through.
Is your topic a bit more serious or funny? Do you want to take a positive light on things? These are some of the questions you’ll want to answer before deciding on your overall tone. And don't worry, you can add humor to your message while still being an expert in your field.
To create one solid sound for your company, you’ll first need to ask yourself these questions:
What’s Your Message?
Are you looking to educate, intrigue or engage? What are you looking to get out there to your consumers? Having a solid idea of what your content is going to say, can help you accurately represent your brand.
Who Do You Want to Attract?
Knowing your target audience and their language is critical. You don’t want to be using popular, modern language if your product is trying to attract an older crowd. You also don’t want to sound dull and unpersonable. Your words and your language style has to be relatable and intriguing to your desired audience.
ProTip: To get a clear idea of your client's voice, pay attention to their comments and reviews. Look for common trends and keywords and replicated that in your ads.
What Do You Want to Achieve?
What do you want your tone and message to say? With every piece of content, think about the end goals. By understanding what you want to achieve before you create it, you’ll have a more solid brand voice.
Our team of professionals are here to help you find your true brand voice! If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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