The Do's and Don'ts of Sponsorships

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Want to get your company involved in a summer sponsorship, but you’re not sure where to start? We can help! When it comes time to look for a sponsorship, you’ll need to know what to look for, so we have a list of do’s, and some don’ts that can lead you to sponsorship success:

Don’t Go in Blindly

You’ll want to do your research. Don’t just jump on the first sponsorship that comes your way. You’ll also want to know what you’re looking to support, what they are expecting out of it and how long your sponsorship will last for. These questions and more can lead you to make the best financial decision you can.

Do Make it Matter

Sponsorships can often feel forced or rushed. When it comes time to choose who you want to sponsor, make sure it makes sense for you and your company. How will it benefit you? Is it a cause or brand you can back? These are the two questions you’ll want to consider before fully diving on in.

Don’t Give Up

Not all sponsorships are going to be a slam dunk right away. With a good sponsorship you’ll see increased brand awareness, a broader audience, and, in time, increased revenue. So if you stick it out and know that results might not always be immediate, you can see that it’s an investment worth waiting for.

Do Think Local

Though you want to broaden your audience, don’t choose a sponsorship that doesn’t locally make sense, especially if you’re a  small business. A local partnership can show your sense of community, and there is nothing your consumers lover more than that.

Our team of professionals are here to help you find the perfect sponsorship for your business! If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.