With people about to spend most of their free time at the beach, rather than the mall, it's not uncommon for small businesses to suffer from the summer slump. When this happens, it means one thing — your marketing has to be better than ever. With the right strategy, you can advertise your way to a better summer ROI. So to miss that summer sales hit, we have three advertising strategies that you’ll want to try:
Try a New Social Platform
Social media is a great way to connect with your audience. And with so many new platforms constantly being created, it can be very tempting to be part of them all. Each platform has its own demographic, and the best strategy is to find the ones that work for your’s. If you currently are only utilizing one social network, and not seeing much success, it might be time to try out something new. Do your research on each and start building a strategy for the ones that best fit your brand.
Take a Look at Your Budget
Now that your season is winding down, this is the best time to look at your marketing budget as a whole. Look at how your yearly ads did, review your campaigns and begin to AB test when possible. Staying on top of your marketing and advertising now will ensure you are fully ready for the busy season ahead.
Consider a Rebranding
How long has your brand image been the same? When was the last time you thought about your message and the audience you’d like it to reach? Sometimes a new logo design and overall rebranding is all you need to start seeing the sales you desire. Remember, rebranding doesn’t always have to be a bad thing — in fact, all the greats do it!
Our team of professionals is here to help you with all your advertising needs! If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.
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