As co-founder and Chief Operating Officer of Itel Media, her goal was to deliver better service and results to clients. Her leadership and vision for the company took the business from start-up to national prominence in just five years. Kathe offers 18 years of experience in planning and negotiating media for a wide range of industries including insurance, casual dining, franchise service, healthcare, auto, legal, entertainment and many, many more. With her unique blend of creative and strategic expertise, Kathe has helped regional, national and international companies measurably improve bottom line marketing results. Prior to co-founding Bloom Ads, Inc. Kathe handled media and related promotions utilizing huge, multi-million dollar budgets as well as zero budgets, relying on her strategic creativity to get the most out of her media relationships. She is a regular speaker at industry conferences on issues such as evolving media and agency development.