Challenge

To drive online hotel stay sales during the summer months. Specifically,  the client wanted to increase the amount of consumers booking a hotel  room online, as well as increase web traffic and brand awareness.

Solution

Bloom Ads used a high profile podcast host to attract consumers to book  a hotel room for specific summer weeks. This summer campaign included  a live podcast event, special top tier guests on the high profile podcast, a  chance to win an in-person viewing of the live podcast, a meet and greet  with the podcast host, pictures, and a weekend stay.

Approach

Based on client copy points, Bloom produced an audio ad to air via digital  ad insertion, created social media ads to promote a giveaway to the  exclusive event, built Instagram posts promoting the upcoming live event,  constructed Facebook live posts, pushed incentive offers for high profile  podcast host listeners only, organic host read promotions baked in the  podcast that enticed listeners to go to www.hotelname.com/podcast, that  offered exclusive low hotel rates with the podcast URL only, pushed  cross promotion of high profile podcast shows to promote the event, and  utilized an Edison Brand Lift Study to measure brand lift performance.

 

Highlights

• Over 25MM Impressions
• $300K Spend
• YoY Increase in hotel booking sales