FIND THE PERFECT AUDIENCE & BE HEARD
When done correctly, podcast advertising has demonstrated it can move the needle on many important metrics for advertisers. According to Nielsen’s 2019 Podcast Advertising Effectiveness Study, podcast advertising has been found to increase key metrics like awareness, ad recall, affinity, recommendation, and purchase intent.
As with all our areas of service, successful podcast advertising depends on finding the perfect audience. At Bloom Ads, we use our extensive knowledge and industry partnerships to connect brands with the right listeners, ensuring your message gets heard by those who need it most.
Podcasts have been around for over 20 years, but the explosion in popularity over the last few years has seen an equal explosion in opportunity for advertisers. That means it’s more important than ever to use data to plan and monitor your podcast advertising campaigns. We continue to leverage the latest tools in deep analytics to offer our clients national and hyper-local end-to-end planning, buying, and tactical campaign execution services.
The Infinite Dial 2020 study by Edison Research and Triton Digital showed that over 100 million Amercians aged 12 and up are listening to podcasts each month. Clearly, now’s the time to consider podcast advertising as a key marketing channel for your business. As the medium grows, Bloom will zero in on the best, most efficient ways to grab listeners’ attention and showcase your brand’s unique value.
Get started with the following services from Bloom Ads:
- Host/talent/endorser identification
- Pre-roll, mid-roll, or post-roll audio placements
- Direct-to-publisher, programmatic and/or dynamic ad insertion buying approaches
- Custom sponsorships
- Content development/copywriting support for live reads or pre-recorded spots
- Pre-launch creative trafficking, in-flight campaign reporting, and optimization