Intro to Advertising on TV Video Streaming Services

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The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream, what does this mean for […]

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Tips for Developing an Effective Social Media Marketing Campaign

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We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no longer optional,” says Christina Newberry […]

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Is COVID-19 Changing Outdoor Advertising?

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In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained during quarantine, advertising in these […]

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14 Social Media Stats for 2020 and Beyond

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As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of the year, we thought it […]

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How to Select the Best Digital Marketing Agency

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The best digital marketing agency can provide a big boost to your business. Statistics show that 78% of internet users research products and services online before buying. With help from an agency, you can ensure that your business gets seen online. Digital marketing agencies can help grow your business by: Identifying the best online platforms […]

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A Beginner’s Guide to Media Planning and Buying

As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and set the right goals and […]

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