Quick Advertising Ideas for Your Summer Ads

Summer is a great time for advertisers to capitalize on travel and large public events.
Summer is the season of soaking up rays and being outside. Children are out of school, vacations are underway, and everyone is always on the go.

Summertime can be a challenging time for many businesses, though. The habits that make summer so much fun also change shopping and spending habits. However, if you adapt your summer ads and marketing strategy,  you can capitalize on their summertime spending.

We’ve put together some quick advertising ideas that will help you do just that. Learn more below.

Quick Advertising Ideas for Summer

Weather-Triggered Marketing

The summer weather can play a big part in people’s day-to-day activities. You can take advantage of these micro-moments with summer ads specifically ready for weather situations, like extreme heat or rain. When consumers see that you are in tune with what is happening at any given moment, they will be inclined to connect more with your brand.

This strategy is especially advantageous for companies offering products and services that align with the weather. A perfect example of this might be advertising a light-weight rain jacket on a rainy day. Having an arsenal of ads and emails geared toward specific weather is a quick advertising idea that can show great rewards down the line.

Utilize Outdoor Marketing

On those beautiful sunny days, throw a sidewalk sale. Foot traffic is essential, and having your products on display as consumers walk by is a quick advertising idea that’s likely free.

If you’re a small or digital native brand with the right budget, you may even consider investing in a pop-up. Today’s consumers want memorable experiences, and there’s no better time for those experiences than the summer.

Even if your area has restrictions on sidewalk sales or pop-ups, a simple street sign, billboard, or bus wrap with a catchy value proposition will get your brand noticed in no time. It’s all about having summer ads where people are most likely to see them – and during the warm months, that’s outdoors.

Take Part in Outdoor Events

While you’re at it, another quick advertising idea is to reach out to other organizations in your community and collaborate on events. Align your business locally with sporting events, street fairs, block parties, and festivals throughout the summer. You’ll be able to get your brand, products, and services in front of new customers just by affiliation. Sponsoring these events is a way to ensure even higher visibility, with your logo present on all of the event collateral.

Local event involvement will build credibility and trust for your brand. Customers will start to think of your business as a pillar of the community and will want to support that. That word of mouth support is invaluable.

A bonus to getting involved with local events is your business showing up in search engines, like Google or Bing, for local searches, like “things to do near me.”

Messaging and Imagery

We all know that advertising is about reaching your target market for new and existing customers in the right place at the right time. One of the most unfortunate marketing mishaps, even when you are reaching the right people, is to have messaging and images out of sync with the season.

Try drawing your summer target audience in with summer ads and displays that are new and exciting. Highlight what summer is all about with summer ad verbiage – think “Sizzlin’ Summer Deals” or “Summertime Special Offers.” Capture interest with quality content photos and images that appeal to the active, recreational nature of summer.

Take Advantage of Summer Holidays

There are great opportunities to align PR and summer ads with holidays or summer-themed days. Of course, there are the standard holidays that most businesses capitalize on, like Memorial Day and Independence Day. However, you can also try posting interactive polls and contests for lesser known things, like National Hot Dog Day or National Parks Week.

This light-hearted strategy can be a fun way to get your customers to post their favorite unique hot dog recipes, for example, on Facebook, Twitter, and your other social media platforms. This quick advertising idea can generate viral brand engagement if done right.

Summer Gifts and Giveaways

A great way to grab attention and draw customers in is with a free giveaway. Everyone loves something for nothing. What can your business offer that shoppers would appreciate? It could be something as simple as a branded frisbee or beach bag.

Try to make these marketing ideas relevant to your company. Do you offer a service that would allow someone more free time to enjoy summer activities? Focus on what your customers might value most, don’t just make swag for the sake of making swag.

Market to Last-Minute Customers

As summer starts to draw to a close, business owners or marketers should change their messaging and strategy again. Focus on an end-of-summer blowout sale or some other message that aligns your brand with the season. This seasonal message shift will signal to returning and potential customers that your brand is plugged in and ready to cater to their needs.

The closing of the summer season is the time to play on urgency and push those last-minute deals. Do a countdown, making the deals more and more desirable by offering inexpensive 2-day shipping or discounts on summer-related items. This will grab the attention of those who waited until the last minute and make you the easy and quick choice.

Got Questions?

If you have any questions about any of these quick advertising ideas or the services that we offer, do not hesitate to reach out or call 818-703-0218. You can also visit our website to learn more about our media buying and planning services.

Don’t forget to follow us on social media for more tips!

SEM vs. SEO: What’s the Difference?

SEM and SEO are different branches of search marketing that can work together.

We know – search engine marketing (SEM) and search engine optimization (SEO) sound almost identical. It is true that they both describe digital marketing strategies that harness the power of search engine results to increase traffic and conversions.

However, SEM and SEO describe two different (but complementary) branches of what’s now called “search marketing.” Search marketing can be contrasted with other types of digital advertising, such as display ads, video ads, and retargeting or remarketing campaigns, which do not rely on keyword searches to gain traffic.

While some industry insiders still use “SEM” as an umbrella term to describe all search-based digital marketing (including SEO), we define SEM as a separate branch alongside SEO.

SEM vs. SEO

In a nutshell, the difference between SEM and SEO comes down to where the money goes. While all advertising comes at some cost to your business, SEM and SEO use resources in very different ways to achieve the same goal: increased traffic and conversions online.

Below, we’ll go into more detail about SEM vs. SEO – plus how they work together for a well-coordinated digital strategy.

What is SEM?

If SEM doesn’t sound terribly descriptive, its other common name – “paid search” – should give you a clue as to how it works. In an SEM campaign, a business aims to increase traffic by bidding on paid search listings. Those Google results marked “Ad” at the top of search engine results pages? Those are the products of SEM. The most popular SEM platform is Google AdWords, followed by Bing Ads and Yahoo Search Ads.

The most important thing to know about SEM ads is that they work through keywords. When bidding on ad placements, your business will bid on well-researched keywords relevant to both your target audience and your product or service.

Common Paid Search Methods

  • Pay-per-click (PPC) – In this model, your business pays the advertising platform for every click the ad receives. This model is sometimes referred to as cost-per-click (CPC) advertising.
  • Cost-per-thousand-impressions (CPM) – Some ads charge per thousand impressions, or times an ad delivers online.

What is SEO?

Unlike SEM, search engine optimization (SEO) does not involve the purchase of ads. Instead, it aims to increase traffic and conversions with high-quality, relevant web content targeted at keywords your audience is likely to search for. This is sometimes referred to as “organic” search marketing.

Because rankings on search results pages are not bought, but rather earned with content, SEO can be an inexpensive and thus profitable marketing tool for businesses of all shapes and sizes.

SEO Fundamentals

Like SEM, the practice of SEO revolves around keywords. SEO content such as blogs, on-site copy, and social media posts aim to incorporate relevant keywords their audience is likely to search.

Ideally, SEO marketers should place keywords in ways that simultaneously communicate the page’s relevance to search engines and readers alike. The key to striking this balance is good writing and technical knowledge that keeps up with constantly-changing Google algorithms.

Below are some of the basics:

  • “Content is King” – You can’t talk about SEO without talking about content. This term describes any piece of writing or media – from blog articles to Facebook posts – that can demonstrate your relevance to search engines and your value to customers through keyword placement. Content can incorporate informative or entertaining writing, images, videos, or a mix of those elements, but should first and foremost be high-quality, credible, and authoritative.
  • On-Page vs. Off-Page SEO – While it’s easy to assume that on-page SEO refers to tactics you can actually see on the page, this is only a small part of the puzzle. On-page SEO includes any tactic that helps your page rank higher on search results, whether it’s “seen” by the reader or by Google. Good keyword usage in text, but also good site navigation, quality internal links, image descriptions, and even fast page load times all contribute to on-page SEO. Off-page SEO, on the other hand, refers to SEO tactics that do not relate to webpage design, such as promotional campaigns.
  • Linkbuilding – Linkbuilding is another tenet of SEO that centers on credibility and authority. Google rewards sites that offer genuine, valuable, and relevant information. This is why simply “stuffing” keywords as many times as possible into a page won’t help your rankings. One way to build credibility for your sight is to make sure plenty of other, ideally well-ranking, sites are linking back to your site. This is another example of off-page SEO.

One important note on SEO: It’s a dynamic process that can take a long time to show results. For this reason, some recommend that newer sites prioritize SEM while revamping their site’s SEO.

To Pay or Not to Pay?

Let’s recap the similarities between SEM and SEO.

  • Both rely on keywords.
  • Both focus on increasing online traffic.
  • Both help users find what they’re looking for online.

So when it comes to SEM vs. SEO, what’s right for you? Most evidence says, both! SEM campaigns are more likely to succeed if your site already has good SEO, because good SEO contributes to your site’s credibility and authority online.

Got questions about SEM, SEO, or digital marketing in general? The advertising experts at Bloom Ads would be happy to help.

Advertising vs. Sponsorship: Which is Right for You?

Advertising and sponsorship have some important differences.

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you.

Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that a payment has been made to place an ad with specific messaging in place. A sponsorship, on the other hand, implies a much deeper, often ongoing relationship between two parties.

Still confused? Don’t worry. Allow us to further explain.

What is Sponsorship Advertising?

Sponsorship advertising occurs when one party agrees to support the other in exchange for a predetermined amount of exposure. Let’s suppose Brand A offers to sponsor Brand B’s upcoming event. In exchange for support, Brand B would then allow Brand A to run advertisements about their products or services during the event implying a much stronger relationship.

Common Types of Sponsorship Events

Typical sponsorship arrangements guarantee that a specific amount of ad placements or mentions will occur during an event. Brands will typically sponsor the following types of events:

  • Sporting Events
  • Cultural Events
  • Fine Arts Events

Given the limited number of relevant sponsorships, one may start to wonder which opportunity is best for them – traditional or sponsorship advertising. Let’s take a look at the pros and cons of advertising and sponsorships.

Advertising Pros

Traditional advertising offers specific advantages that allow a brand to reach as many people as possible whenever they want or need to. Obviously, this allows for more control over the form of advertising, tone of voice and ad cadence. But, more importantly, advertising educates your audience, so they have the information they need to make a buying decision.

Advertising is also a great way to get ahead of your competitors. If you buy ads in places your competitors are not present, you essentially intercept an opportunity to convert listeners into customers.

Advertising Cons

Of course, advertising is not without its cons. The downsides to traditional advertising are that it’s pay-to-play. Neither performance nor ROI is guaranteed, and things can go south very quickly if brand messaging is ill received. As Business Insider wrote, the worst ads of 2018 were inadvertently offensive, causing an uncomfortable amount of fallout for clients and agencies.

It doesn’t matter the form of advertising – a miss is a miss, and negative impacts can be monetary, brand-tarnishing, or both.

The bottom line: Make sure your brand’s creative is not only strong, authentic, and sincere, but grounded in sensitivity. The last thing you want is to offend an audience with the wrong ad.

Which is Better?

The reality is that it’s easy to avoid the pitfalls of advertising through popular platforms. You just need the proper direction to get there safely. Sponsorship advertising is less risky if the events you choose to work with are carefully aligned with your business objectives or values. For example, a sporting event sponsored by a sport drink like Gatorade makes sense from a brand and messaging perspective, allowing for mutual value to be captured from the relationship. Sponsorships also imply a longer, on-going relationship that will continually help to share your brand’s messaging with a relevant audience.

On the flip side, traditional advertising results can be more immediate, while rate, time, and duration of served ads can more closely be monitored to positively impact performance.

Whether it’s event sponsorship, corporate sponsorship, or anything in between, the opportunities to build brand awareness through sponsorship may be limited. In that case, it might make sense to wait for the right sponsorship opportunity. In the meantime, launching ad campaigns can help improve a brand’s positioning sooner rather than later.

Got a question about advertising or sponsorships? Bloom Ads can help. Give our experts a call today at (818) 703-0218.

Franchise Marketing

We understand that managing a franchise or multi-unit system requires a sound strategy, well-designed brand and effective franchisee and consumer communications. When it comes to marketing a franchise brand, we’ve done it all. The key to our success is our collaborative approach navigating between franchisees, key stakeholders and corporate leadership.

We ask good questions, listen and build a strong case for our plans and recommendations, then we deliver solutions such as:

Strategic marketing plans that are founded on in-depth market and customer analysis and corporate objectives.

Marketing systems, co-op and advisory committee formation and bylaws.

Centrally coordinated, locally delivered, integrated marketing programs including digital, traditional and social media solutions.

Digital presence optimization and management including organic and paid search.

Customer relationship and loyalty programs.

Franchisee recruitment materials and websites.

Each location has unique qualities that help it stand out locally.
By communicating with the Zee’s individually, we are able to develop locally focused ad campaigns that support all corporate objectives.

Start growing your franchise today!

Call us today at (818) 703-0218 or Contact Us Here and turn our obsession into your success.


A few franchises we’ve helped:

Some creative shown on this website is not the sole property of Bloom Ads, Inc. and is in partnership with other agencies.

Advertising Services

Innovative Mixed Media Plans For Your Budget

You get out of the box thinking, within budget, and on schedule

When you want your message to stand out from the crowd and be seen by your audience wherever they are, we’re your team.  Think of us as an extension of your marketing department, obsessed with designing your media campaign for maximum impact across every medium.

Your customers will see your message everywhere, and you’ll see it reflected in your bottom line.

Your message delivered to the right person, at the right time and in the right place:

TV – Broadcast, Cable, Alternative Delivery Systems (ADS) and syndication

Radio – Network, Local and Digital

Digital – Display, Social and Search

Outdoor – Billboards, Movie Theatres, Mobile, Graffiti

Print – Newspapers, Magazines and Yellow Pages

Sponsorships – Sports and Celebrity Endorsements

Mobile – Smartphones and other mobile devices are ad platforms that we carry in our pockets.
Through programmatic buying, marketers can reach premium audiences in real-time,and target
potential customers according to location and context.

Plus sweepstakes, guerilla marketing, niche ad campaigns – whatever it takes to get your message in front of your audience.

Ready to take your marketing to the next level? Our experts will put together a winning strategy for your brand. Reach out to us at (818) 703-0218 or Contact Us Here

Outdoor Advertising

Outdoor Advertising Services

From national billboard placements to hyper-local community campaigns, we’re obsessed with getting your message out of the home and into the lives of your customers.  With outdoor advertising you get maximum exposure and 24/7 brand recognition – reaching the largest number of people in the smallest amount of time.

We make sure you make a big impact:

Billboards

30 Sheets

Bus wraps

Transit shelters

City flags

Mall kiosks

Digital displays

The sky’s the limit when it comes to your outdoor advertising, and we’ll get you there.

Call us today at (818) 703-0218 or Contact Us Here and turn our obsession into your success.


Some creative shown on this website is not the sole property of Bloom Ads Inc. and is in partnership with other agencies.

Print Advertising

Print Advertising Services

We’re obsessed with grabbing your audience’s attention.  Our boldly imaginative print and design services deliver your message loud and clear.  Plus, we give you more than just creativity…  We understand that the best advertising in the world won’t work if it doesn’t get seen.  We make sure your ads get premium placement…at rates well below the published rate card.

We’re your print design experts:

Newspaper ads

Magazine advertisements

Yellow page ads

Collateral

Reports

Packaging and more

Business Listings Management

Think of us as your in-house marketing department – without the in-house price.

Call us today at (818) 703-0218 or Contact Us Here and turn our obsession into your success.

 

Some creative shown on this website is not the sole property of Bloom Ads Inc. and is in partnership with other agencies.

Advertising Analytics

Quantify Your Media Efforts and Determine Which is Most Effective

Measurement: Measuring performance is paramount to our approach.  All advertising performance is tracked and monitored through to conversions.  We will manage budgets and provide post media analysis for each initiative.

Brand Management: Brand Equity Effectiveness for each campaign is measured using GRPs, reach and frequency and monitored using a variety of measurements, such as cost per call, acquisition and/ or web activity.  Brand Tracking, another important component of advertising metrics, monitors the health of the brand’s competitive landscape to allow for proper adjustments and provide information to facilitate day-to-day decision making.  Focus groups, online surveys or social strategies are often utilized to measure brand efficacy, positioning and/ or lift.  This will offer insight into brand favorability and the effectiveness of various marketing campaigns.

Consumer Engagement: We utilize tags and pixels in order to capture 1st party data to build valuable cookie pools in order to gain insight into audience behavior (Look-alikes).  Access to Google Analytics, Google AdWords, Bing and any and all proprietary or 3rd party platforms being used for your marketing efforts are necessary to establish benchmarks and gauge performance.

Paid Media: Conversion metrics such as cost per call, cost per form submission, cost per sale, cost per lead, web traffic, etc.  are established prior to each campaign launch (KPIs).  All paid media is measured against these metrics to establish ROAS (return on ad spend).

Measurement: Reporting for on and offline measurement can be automated to provide Daily/ Weekly/ Monthly data (offline reporting requires two (2) week lead time).

Hierarchical dashboard access is available 24/7 for online performance.

Centralized dashboard to manage PPC, Display & Social Advertising

Conversions (Phone calls and Lead Forms)

Display: Clicks by Ad Group, Publisher, Impressions, CTRs, CPC

Social: Total Reach, Engagement, Clicks to landing page, CPC, Ads

Based upon client request, agency attends unlimited in-person and phone meetings regularly.

 

Call us today at (818) 703-0218 or Contact Us Here and turn our obsession into your success.

 

Added Value

Demand the Most for Your Spend

We pride ourselves on exceeding your expectations across the board, adding extra value to your already strong campaigns at every step of the way.  You’re at an advantage because our strong media relationships drive to negotiate the best rates and passion to create the most effective campaign for you.

Just a few ways we add excitement and value:

Free bonus TV & radio spots

Sponsorships & endorsements

Sweepstakes & on-sites

Traffic/ news/ weather/ sports

Online elements

Street teams

Overrides

Print and more

We’re obsessed with adding extra value to every campaign we work on – especially yours.

Call us today at (818) 703-0218 or Contact Us Here and turn our obsession into your success.


Some creative shown on this website is not the sole property of Bloom Ads Inc. and is in partnership with other agencies.

 

TV Advertising

Television Advertising Services

From restaurants and bars to gyms and waiting rooms, televisions are everywhere today – and we make sure your message is there too.  And we don’t just script, shoot and edit your TV spots; we also make sure that you get the best possible ad rates available.  Many people are still watching TV the traditional way on the same day and network originally broadcast.   However, many are watching in a new, and different way.  Are you capturing those viewers who are now watching their favorite shows days or weeks later, and on DVRs, on VOD, on Over-the-Top online apps and services such as Hulu, Netflix and Amazon, and though sites such as Apple’s iTunes Store and Google Play?

We’ve got you covered:

Cable TV

Local television

Broadcast networks

Syndicated television

You get maximum exposure in every format:

Direct Response

Short Form

FIP

Bookends

We’re obsessed with making your message the star of the show – wherever your customers see it.

Call us today at (818) 703-0218 or Contact Us Here and turn our obsession into your success.


Some creative shown on this website is not the sole property of Bloom Ads, Inc. and is in partnership with other agencies.

Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364