Cluster Marketing vs. Segmentation: What’s the Difference?

Did you know that 63% of marketers say their biggest marketing challenge is driving traffic and generating leads? Figuring out which type of marketing is right for your business can be confusing. There are a lot of different types of techniques, and it can be hard to know which one is right for you. In […]

What Marketing Analytics Consulting Can Do for You

  Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening. One of the best things you can do to ensure the longevity of your business is to work with a professional consultant. This […]

Brand Response Marketing: What You Need to Know

Brand response, direct marketing, brand advertising, huh? Many business owners are confused about what exactly brand response marketing is, and with good reason – it’s really confusing! Especially if your brand is just starting out or you haven’t tried a new type of marketing in a while.  Any type of marketing takes time, effort, and […]

What is Convergence Marketing?

Is there a marketing method or technique that can guarantee success? As marketers, we’ve all wondered this. While selling products or services, one has to overcome several obstacles like the generational gap, geographic differences, technological barriers and much more. Thus, it can be hard to answer that.  However, there are some strategies that have been […]

The Paid Media KPIs You Should Be Tracking

Paid media advertising can elevate your business and deliver excellent returns on your investment. It also has many other advantages, including: Increasing new customer leads and sales Broadening brand awareness Having capacity for more focused targeting Delivering insightful customer data Accessing users that might not be easy to reach otherwise However, it can also be […]

Which Social Media Platform is Right for Your Campaign Goals?

Social media platforms dominate the world of social and professional networking and they are also an essential tool for businesses in virtually every vertical. The sheer number of users, the amount of time they spend on the platforms, and the analytics tools and ad creation options provided to businesses mean that nearly every nascent marketing […]

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