You know all about brand voice and brand identity. It doesn’t take a marketing or advertising expert to know that having a robust and well-known brand identity is crucial to driving sales, expanding reach, and overall letting a business grow and flourish. After all, customers trust what they know and like; that foundation is built […]
Author : Stephanie Fehrmann
Mobile Ads vs. Internet Ads: Which One Is Your Best Bet?
When you’re digging into the world of advertising your brand, you have a plethora of choices. Two tried-and-true options are mobile advertising and internet advertising. Each possesses its pros and cons, and the one you use will depend on your brand goals and target audience. As a company, you want to advertise to your potential […]
How to Break Out of a Marketing Rut With These Creative Advertising Ideas
Coming up with creative advertising ideas isn’t as easy as it sounds, and marketing teams need to go beyond the brainstorming basics to uncover unique ways to reach their target market. Without creative ideas, your team will likely fall into a troubling marketing rut, damaging your advertising quality and potentially harming customer relationships. But how […]
Understanding and Using Your Podcast Analytics
If you write, record, or host a podcast, then you’re probably aware of how massive this growing market already is. There are more than 464 million podcast listeners globally, which is predicted to surpass 504 million by the end of 2024. Podcasting is a 23.56 billion dollar industry, and in the US alone, 78% of […]
Return On Ad Spend And You: Ensuring Your Online Advertising Is Efficient
Advertising is important. No matter what industry you’re in, advertising is probably a common component of an effective marketing strategy. The truth is, though, that if advertising isn’t effective, it can be more harmful to the company’s bottom line than helpful. To keep an eye on the effectiveness of ad campaigns on the company’s bottom […]
How to Break Out of a Marketing Rut With These Creative Advertising Ideas
Coming up with creative advertising ideas isn’t as easy as it sounds, and marketing teams need to go beyond the brainstorming basics to uncover unique ways to reach their target market. Without creative ideas, your team will likely fall into a troubling marketing rut, damaging your advertising quality and potentially harming customer relationships. But how […]
The Anatomy Of A Great Radio Advertising Marketing Strategy
Radio advertising may seem like a relic from a bygone era. Do not be fooled; today, a radio commercial can still stand out if it’s expertly crafted and cleverly executed. When those ads stand out, they’ll come back with solid returns. Your business has plenty of reasons to run radio ads, but how should you […]
What is a Creative Advertising Agency, Exactly?
What is a creative advertising agency, and what can it do for you? Running a business is a challenging endeavor, to say the least – you’ve got to cultivate a customer base, imbue that base with loyalty and provide excellent customer service, and deliver quality products and services that consumers want or need. Unfortunately, since […]
Local SEO Campaigns Boost Organic Traffic: How You Can Implement Local SEO Strategies for Your Business
What Is a Local SEO Campaign? Local SEO (or search engine optimization) refers to improving local businesses’ visibility in search engines like Google. Local SEO campaigns are critical for smaller businesses with brick-and-mortar locations because it can be challenging for local businesses to get online visibility when there are so many larger corporations monopolizing the […]
Cluster Marketing vs. Segmentation: What’s the Difference?
Did you know that 63% of marketers say their biggest marketing challenge is driving traffic and generating leads? Figuring out which type of marketing is right for your business can be confusing. There are a lot of different types of techniques, and it can be hard to know which one is right for you. In […]