Brand response, direct marketing, brand advertising, huh? Many business owners are confused about what exactly brand response marketing is, and with good reason – it’s really confusing! Especially if your brand is just starting out or you haven’t tried a new type of marketing in a while. Any type of marketing takes time, effort, and […]
Is there a marketing method or technique that can guarantee success? As marketers, we’ve all wondered this. While selling products or services, one has to overcome several obstacles like the generational gap, geographic differences, technological barriers and much more. Thus, it can be hard to answer that. However, there are some strategies that have been […]
Paid media advertising can elevate your business and deliver excellent returns on your investment. It also has many other advantages, including: Increasing new customer leads and sales Broadening brand awareness Having capacity for more focused targeting Delivering insightful customer data Accessing users that might not be easy to reach otherwise However, it can also be […]
Social media platforms dominate the world of social and professional networking and they are also an essential tool for businesses in virtually every vertical. The sheer number of users, the amount of time they spend on the platforms, and the analytics tools and ad creation options provided to businesses mean that nearly every nascent marketing […]
Waze is a traffic and route-finding app that Google bought in 2013, though Google kept its original design and approach. Today, it has 30 million users in the US and 140 million worldwide. It is second only to Google Maps in the number of users who rely on it to locate businesses of interest. Monitoring […]
Search engine optimization (SEO) is the non-paid deciding factor in how well your online assets perform in search rankings, which has a major impact on your business overall. By now, pretty much everyone who has had any interaction with digital marketing understands the importance of SEO services, but where is the best place to find […]
A new podcast can be a great asset for your business, here are some podcast marketing strategy tips to set you up for success. […]
A great media planning and buying process is essential for meeting your marketing targets and delivering great ROI. Here’s how it happens. […]
As social distancing and working and studying from home have become the new normal, 2022 has brought many changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the start of a new year, we thought it was about time […]
Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Here are five ways to grow your business using Facebook. […]