With the right execution, holiday marketing campaigns can be a goldmine. But seasonal advertising isn’t as simple as putting a winter snowflake or summer sun on your logo. During peak times like summer vacation and winter holidays, consumers are bombarded with extra ads. If you want to cut through the noise, your holiday marketing campaigns […]
When you run a business, it’s only a matter of time before someone approaches you to sponsor a conference, convention, festival, or another event. On paper, event sponsorships sound like an incredible opportunity. Hundreds or even thousands of people could see your logo and learn about your brand! But does this investment actually pay off? […]
Is your brand involved in an online community? If not, you’re missing out on a powerful niche marketing strategy. Online communities are one of the smartest, most cost-effective ways to grow trust, authority, and relevance. Today’s consumer is a savvy digital user who doesn’t want ads. They want connection. When users feel connected to your […]
In digital marketing, the best ads reach everyone. But if your campaign isn’t accessible, you’re missing a significant portion of your potential audience. According to one estimate, there are almost 2 billion people living with disabilities worldwide. Yet, over 96% of websites are not accessible. Digital ads and social media are often difficult for disabled […]
When you’re looking for visual inspiration online, there’s no better place than Pinterest. From bespoke wedding decor to vintage tattoo designs, and everything in between, Pinterest is the internet’s go-to mood board. But is marketing on Pinterest worth the time and effort? In our opinion, the answer is a resounding yes! It’s true that Pinterest […]
Is it time to refresh your branded content marketing? If your marketing strategy feels stagnant, it may be time to look at the big picture and refresh your brand. A brand refresh helps your business stay relevant and exciting. It can attract new customers, re-engage your existing customer base, and help grow your business. But […]
Got milk? Where’s the beef? What’s in your wallet? To an alien, these questions would sound absurd – but most of us Earthlings know exactly what they mean. Advertising effectiveness is sometimes difficult to measure, yet great campaigns make a lasting impression. A strong slogan or a powerful visual can stop people in their tracks […]
Advertising is all around us. In the United States, it’s estimated that the average person is exposed to anywhere between 4000 and 10,000 ads in a single day. With so many ads, it may feel impossible to get your business to stand out and reach new customers. But there’s one tried-and-true method you should never […]
The average American eats over 100 pounds of chicken each year. In the South, one of the most popular ways to prepare this poultry is chicken salad. In 2008, entrepreneur and mother of three, Stacy Brown, launched Chicken Salad Chick to share her family’s chicken salad recipe with the world. Starting off with word-of-mouth sales […]
DAMDAM Tokyo is a clean skincare brand inspired by Japanese culture and natural beauty. Founded in 2019 by Giselle Go and Philippe Terrien, DAMDAM Tokyo stands apart because it sources from regenerative farms and highlights hero ingredients like Shiso, also known as Japanese mint. DAMDAM Tokyo’s line includes cleansers, serums, oils, and more. Its clean […]
