Customer loyalty is vital to any business. Whether you’re an emerging startup or a thriving company launching a new campaign, knowing how to measure customer loyalty is essential to any growth strategy. Customer loyalty data can provide insight into your products and services, customer support, marketing, and more. It’s valuable for direct-to-consumer businesses (B2C) as […]
Author : Stephanie Fehrmann
Things Your Digital Advertising Campaign May Be Missing
Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that can dramatically affect their performance. In this blog, we’ll explore some of the most often-missed aspects of digital advertising. Understanding Your Media Strategy Mastering your […]
What You Need to Know About Vanity Metrics
Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to know the difference between vanity and actionable metrics. Oftentimes, businesses get wrapped up in engagement metrics, also known as vanity metrics. Using data collected from […]
Mobile Advertising Trends To Watch in 2024
As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will deliver fresh, engaging content to their audiences the most often. It’s a crucial way for brands to keep ahead of the curve, and to meet their customer’s expectations […]
Top Mistakes to Avoid In Your Paid Media Strategy
Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a brilliant piece of ad copy, add in negatives, and let it run free. With more competition comes the need for a more complicated media planning and buying system, […]
Finding The Right Podcast to Advertise On
Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting remains such a massive industry, with around 3 million podcasts available, coming from all over the world and touching on various topics, interests, niches, and demographics. Unlike radio, […]
What is Brand Resonance, And Why Is It Important?
You know all about brand voice and brand identity. It doesn’t take a marketing or advertising expert to know that having a robust and well-known brand identity is crucial to driving sales, expanding reach, and overall letting a business grow and flourish. After all, customers trust what they know and like; that foundation is built […]
Mobile Ads vs. Internet Ads: Which One Is Your Best Bet?
When you’re digging into the world of advertising your brand, you have a plethora of choices. Two tried-and-true options are mobile advertising and internet advertising. Each possesses its pros and cons, and the one you use will depend on your brand goals and target audience. As a company, you want to advertise to your potential […]
Understanding and Using Your Podcast Analytics
If you write, record, or host a podcast, then you’re probably aware of how massive this growing market already is. There are more than 464 million podcast listeners globally, which is predicted to surpass 504 million by the end of 2024. Podcasting is a 23.56 billion dollar industry, and in the US alone, 78% of […]
Return On Ad Spend And You: Ensuring Your Online Advertising Is Efficient
Advertising is important. No matter what industry you’re in, advertising is probably a common component of an effective marketing strategy. The truth is, though, that if advertising isn’t effective, it can be more harmful to the company’s bottom line than helpful. To keep an eye on the effectiveness of ad campaigns on the company’s bottom […]