Mid-roll vs. Pre-roll: What’s the Best Place for a Podcast Ad?
Podcasting may be new, but advertising isn’t – at least not to us. Learn about your podcast advertising placement options with Bloom Ads. […]
Podcasting may be new, but advertising isn’t – at least not to us. Learn about your podcast advertising placement options with Bloom Ads. […]
When designed well, customer service chatbots can help customers faster and better than live agents can. Here’s how. […]
The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]
Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere”, businesses are increasingly using this subtle form of marketing to […]
Though 2019 is only halfway over, there have been plenty of head-turning TV, digital, and outdoor ads to get excited about. From progressive campaigns to risky TV spots, check out some of the best ones so far. […]
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are. […]
Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that. […]
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape. […]
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that. […]
SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together. […]