Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that can dramatically affect their performance. In this blog, we’ll explore some of the most often-missed aspects of digital advertising. Understanding Your Media Strategy Mastering your […]
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What You Need to Know About Vanity Metrics
Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to know the difference between vanity and actionable metrics. Oftentimes, businesses get wrapped up in engagement metrics, also known as vanity metrics. Using data collected from […]
Mobile Advertising Trends To Watch in 2024
As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will deliver fresh, engaging content to their audiences the most often. It’s a crucial way for brands to keep ahead of the curve, and to meet their customer’s expectations […]
Top Mistakes to Avoid In Your Paid Media Strategy
Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a brilliant piece of ad copy, add in negatives, and let it run free. With more competition comes the need for a more complicated media planning and buying system, […]
Finding The Right Podcast to Advertise On
Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting remains such a massive industry, with around 3 million podcasts available, coming from all over the world and touching on various topics, interests, niches, and demographics. Unlike radio, […]
What is a Creative Advertising Agency, Exactly?
What is a creative advertising agency, and what can it do for you? Running a business is a challenging endeavor, to say the least – you’ve got to cultivate a customer base, imbue that base with loyalty and provide excellent customer service, and deliver quality products and services that consumers want or need. Unfortunately, since […]
Elementor #39419
Join our team lead digital strategist Los Angeles, CA (Local Candidates Only) Bloom Ads is looking for someone to lead our cross-channel paid digital media strategy for our top clients. Working closely with the Digital Media Supervisor, this person will act as a steward of the entire planning process by providing media planning and budget […]
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01
Challenge
Establish LG as the cultural leader in sports through entertaining content and product superiority messaging. Amplify custom video series featuring Travis Kelce of the Kansas City Chiefs with a surround-sound approach targeting highly engaged sports fans.
02
Approach
Amplify custom video series featuring Travis Kelce of the Kansas City Chiefs with a surround-sound approach targeting highly engaged sports fans through multiple touchpoints.
YouTube
Leveraged YouTube skippable and non-skippable placements to drive awareness and video views for the sequential series featuring Travis Kelce.
TikTok
Short teaser videos were placed strategically using TopView and auction placements within TikTok. Spark ads from Travis Kelce’s page were utilized to further amplify reach and engagement.
Meta
Using whitelisted posts from Travis Kelce and posts from LG’s handle, we were able to gain maximum reach and video views to the posts driving to LG’s OLED product pages.
Endemic Site Takeovers
Tapping into affinity audiences through TheScore & GQ, we executed high-impact takeovers to drive engagement and additional frequency during premium football programming.
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Above Projections
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100
Cost Per View
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What Marketing Analytics Consulting Can Do for You
Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening. One of the best things you can do to ensure the longevity of your business is to work with a professional consultant. This […]
Press Release – Bloom Ads Global Media Group Selected as Agency of Record for Clean Juice
FOR IMMEDIATE RELEASE Bloom Ads now represents two of the fastest growing quick service restaurant franchises in the United States. WOODLAND HILLS, Calif. – Bloom Ads Global Media Group has been selected as the agency of record for Clean Juice, the first and only national USDA-certified organic juice bar franchise and quick service restaurant. The […]