Mid-roll vs. Pre-roll: What’s the Best Place for a Podcast Ad?
Podcasting may be new, but advertising isn’t – at least not to us. Learn about your podcast advertising placement options with Bloom Ads. […]
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How to Use Chatbots for Customer Service
When designed well, customer service chatbots can help customers faster and better than live agents can. Here’s how. […]
New Google Ads Skillshop Replaces Academy for Ads
The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]
Creating a Successful Influencer Marketing Campaign
Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere”, businesses are increasingly using this subtle form of marketing to […]
The Best Advertising Campaigns of 2019 (So Far)
Though 2019 is only halfway over, there have been plenty of head-turning TV, digital, and outdoor ads to get excited about. From progressive campaigns to risky TV spots, check out some of the best ones so far. […]
Embracing the Media Mix: How to Choose the Right Channels for Your Ads
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are. […]
What is the Buyer’s Journey and Why Does it Matter for Marketers?
Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that. […]
Five Things You Need to Know About Mobile Advertising
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape. […]
The Power of Personas: Why Are Marketing Personas Important?
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that. […]
SEM vs. SEO: What’s the Difference?
SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together. […]