With the right execution, holiday marketing campaigns can be a goldmine. But seasonal advertising isn’t as simple as putting a winter snowflake or summer sun on your logo. During peak times like summer vacation and winter holidays, consumers are bombarded with extra ads. If you want to cut through the noise, your holiday marketing campaigns […]
Personalization and Data Privacy: Striking the Right Balance At Bloom Ads, we’ve long understood the power of personalization in media strategy. Tailored content and targeted campaigns consistently outperform generic messaging. But as consumer awareness around data privacy grows, agencies like ours are being challenged to balance relevance with responsibility. The Value of Personalization Personalization drives […]
AI and Automation in Advertising: The Future is Now At Bloom Ads, we know that Artificial Intelligence (AI) is no longer a futuristic buzzword—it’s actively reshaping how the advertising industry operates today. From optimizing campaigns in real time to delivering hyper-personalized messages, AI and automation have become indispensable tools in our media […]
When you run a business, it’s only a matter of time before someone approaches you to sponsor a conference, convention, festival, or another event. On paper, event sponsorships sound like an incredible opportunity. Hundreds or even thousands of people could see your logo and learn about your brand! But does this investment actually pay off? […]
Scroll through any social media platform today, and one thing becomes clear: short-form video is everywhere. From TikTok to Instagram Reels to YouTube Shorts, audiences are consuming bite-sized video content more often and faster than ever before—and brands need to pay attention. At Bloom Ads, we’ve helped brands pivot to this format not just because […]
Is your brand involved in an online community? If not, you’re missing out on a powerful niche marketing strategy. Online communities are one of the smartest, most cost-effective ways to grow trust, authority, and relevance. Today’s consumer is a savvy digital user who doesn’t want ads. They want connection. When users feel connected to your […]
In digital marketing, the best ads reach everyone. But if your campaign isn’t accessible, you’re missing a significant portion of your potential audience. According to one estimate, there are almost 2 billion people living with disabilities worldwide. Yet, over 96% of websites are not accessible. Digital ads and social media are often difficult for disabled […]
When you’re looking for visual inspiration online, there’s no better place than Pinterest. From bespoke wedding decor to vintage tattoo designs, and everything in between, Pinterest is the internet’s go-to mood board. But is marketing on Pinterest worth the time and effort? In our opinion, the answer is a resounding yes! It’s true that Pinterest […]
Is it time to refresh your branded content marketing? If your marketing strategy feels stagnant, it may be time to look at the big picture and refresh your brand. A brand refresh helps your business stay relevant and exciting. It can attract new customers, re-engage your existing customer base, and help grow your business. But […]
Got milk? Where’s the beef? What’s in your wallet? To an alien, these questions would sound absurd – but most of us Earthlings know exactly what they mean. Advertising effectiveness is sometimes difficult to measure, yet great campaigns make a lasting impression. A strong slogan or a powerful visual can stop people in their tracks […]
