SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together.
Author : Bloom Ads
Tips for Measuring Your Advertising Results
Without a good strategy for monitoring advertising results, you can’t determine your return on investment. We’ve got some tips to help you stay on track.
How Does Social Media Affect Advertising?
While social media creates new challenges for advertisers, it’s also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.
Retargeting vs. Remarketing: What’s the Difference?
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.
Advertising vs. Sponsorship: Which is Right for You?
When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that […]
Tips for a Creative Marketing & Advertising Strategy
A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting impression on your audience. Then there are all the ways you can branch out of […]
How to Make An Effective Facebook Ad
Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in real-time. Right now, Facebook ads are one of the best ways to reach consumers, especially since Facebook is actively deprioritizing organic business posts after the […]
The Advantages of Media Planning & Buying with Bloom Ads
The first place consumers go when they want to learn more about a business, product, or service is the internet. Not only do they want to check out reviews, but they want to make sure that the company in question is trustworthy and maintains an active online presence. Currently, those implications are complex and far-reaching. [...]
The Importance of Media Planning for Your Business
Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to determining the best combination of media to reach a marketing campaign’s objectives. Creating an effective marketing strategy is a crucial and necessary part of marketing. Nevertheless, [...]
What are The Objectives of Media Planning?
Media planning is an essential part of any marketing strategy. As a business owner, not only should you be thinking about your day-to-day strategies, but you should also be thinking about your overarching goals.