Five Things You Need to Know About Mobile Advertising
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape. […]
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How to Market to Millennials
In our increasingly digital world, it’s important that businesses understand how to market to millennials. These tips will help you improve your marketing strategy to reach this new generation of customers. Tips for Marketing to Millennials: Take Advantage of Mobile Marketing – Phones are more than just a way to stay in touch with family […]
Creating a Successful Influencer Marketing Campaign
Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere,” businesses are increasingly using this subtle form of marketing to […]
How Will a Strong Social Media Presence Impact Your Campaign?
A strong social media presence is more important than ever before. They provide you with a direct way to engage your customers in real time. Here are a few of the benefits a strong social media presence can have for your business. How Social Media Affects Your Marketing Campaign: It Builds Brand Awareness Social media […]
New Google Ads Skillshop Replaces Academy for Ads
The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]
The Value of Advertising on Connected TVs
Streaming and smart TVs are changing the way people watch television – but what are the implications for TV advertising? We break down what you need to know about advertising on connected TVs. […]
A Beginner’s Guide to Paid Search Campaigns
Paid search – or paying for ads at the top of Google search engine results pages (SERPs) – is a big, important investment for many companies. Here’s how to make it work for you. […]
Six Tips for Writing Social Media Ad Copy That Converts
It seems like the Golden Age of social media marketing has arrived. But making the most of your social media ads means embracing the art of copy writing. Write social media ads that actually convert with these writing tips. […]
How to Rock Your (Last-Minute) Back-to-School Ad Campaign
Seasonal advertising is one of the best ways to connect with your audience by meeting them where they are. Here are some tips for capitalizing on the back-to-school excitement. […]