How to Market to Millennials

In our increasingly digital world, it’s important that businesses understand how to market to millennials. These tips will help you improve your marketing strategy to reach this new generation of customers. Tips for Marketing to Millennials:  Take Advantage of Mobile Marketing – Phones are more than just a way to stay in touch with family […]

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Creating a Successful Influencer Marketing Campaign

Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere,” businesses are increasingly using this subtle form of marketing to […]

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New Google Ads Skillshop Replaces Academy for Ads

The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]

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