When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to bring your brand to the next level:
Do Focus on Quality. When it comes time for your endorsement and sponsorship deals, make sure they focus on your target audience and represent your brand’s authentic voice. For example, nothing adds excitement and world class recognition to your marketing campaign like a celebrity or sports player’s endorsement. It’s better to spend your money on a good endorsement deal than multiple irrelevant/poor fitting ones.
Don’t Skip Events. One great thing about sponsorship opportunities is that they give you a chance to meet potential customers. Whenever possible, you should have a spokesperson for your brand attend the events associated with your sponsorships.
Do Look for More Opportunities. Attending events can not only gain you more clients, but it can introduce you to new partnerships as you will be amongst peers with similar interests.
Don’t Be Afraid to Reach Out to a Professional. If your endorsement and sponsorships are leading you to a dead end, don’t hesitate to reach out to a professional. They can set you up with a plan that will not only increase your brand’s overall exposure but your bottom line as well.
If you are looking for help with your sponsorship or endorsements, the experts at Blooms Ad’s have you covered. Our research strategy ensures that you are matched with high profile personalities, sports teams, and venues who resonate with your target audience. Visit our website to learn more or give us a call directly at 818-703-0218.