holistic solutions
Custom-Crafted Media Plans
Coordinated efforts in ad messaging, targeting, and campaign optimization strategies across multiple devices and content channels provide a more engaged branding experience – ensuring your customer receives a consistent, personalized, and compelling experience no matter where, when, or how they interact with your brand.
Complete solutions
for brand
growth
Innovative approach, across all media channels.
Social
Paid & Organic Social across Meta, TikTok, Snapchat, Pinterest, Nextdoor, LinkedIn
Linear TV
Upfront, Scatter, DR, Opportunistic
Audio
Podcasts, Streaming, Terrestrial Radio
Digital
Digital Video & Display via Direct and Programmatic
Streaming TV
Direct, Programmatic, Addressable
Print
National, Trade
Branded Content
Bespoke, Native
Brand Integrations
Custom, In Program
Sponsorships
Custom, In Program, In Venue
Out of Home
Digital, Video, Static
Influencer
Custom Content, Posting, Whitelisting, UGC
SEO
Technical, On-page, Off-page
Cross Vertical
Our Partners
FAQs About Media Planning & Buying
What's the difference between media planning and media buying?
Media planning is about development. In the media planning phase, you’ll research your target audience, define your goals, set a budget, and determine the right media mix as well as which advertising platforms to utilize. Media buying is the execution of this strategic plan. A media buyer will negotiate and purchase ad placements, adjust pay-per-click (PPC) bids, and provide real-time data to the media planners to help them fine-tune future strategies.
How can media planning and buying help my business?
Media buying and planning is an efficient, strategic way to advertise your business to the perfect customer. It enables you to maximize your ad spend with scalable campaigns across a variety of platforms, from paid search and social media ads to traditional advertising like billboards and radio spots. Media planning and buying can help your business attract new customers, boost sales, and lead to a higher return on investment for your digital marketing plan.
How do I create a media buying plan?
No two media buying plans are exactly alike. However, all plans involve five basic steps:
- Step 1: Define Your Target Audience
- Step 2: Define Your Campaign Goals
- Step 3: Choose Your Planning Tools
- Step 4: Determine Your Media Mix
- Step 5: Execute the Plan
Learn more about the media planning and buying process on our blog.
What are the benefits of working with a media planning and buying agency?
Media planning and buying is a complex process with multiple variables to consider. It also requires you to stay informed about the latest advancements in the fast-paced, always-evolving digital advertising landscape. By working with a media planning and buying agency, your business can skip the trial-and-error phase of your digital ad campaign and avoid wasting money on plans that won’t work. An agency will guide you with proven strategies backed by years of experience and expertise.
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Contact Us
20720 Ventura Blvd. Suite 140
Woodland Hills, CA 91364
(818) 703-0218