CASE STUDY

99 Cents Only Stores

01 Challenge

99 Cents Only Stores has a strong presence in major markets such as Los Angeles, San Diego, Houston, Phoenix, Las Vegas and Sacramento. With over 400 stores across the country, 99 Cents Only Store tasked Bloom Ads to help build larger brand awareness campaigns paired with hyper-local targeting around specific markets and store locations to increase foot traffic and sales.

02 Approach

Utilized upper funnel awareness tactics supplemented by geo-targeting and conversion driving tactics in order to efficiently and effectively drive increased store traffic and transaction counts in selected markets.

Google Stack

Utilized SEM and YouTube to drive awareness and foot traffic to specific store locations.

Radio

We utilized Terrestrial Radio, Streaming Audio, and radio sponsorships at premium local events to effectively reach our target demographic and drive local engagement.

Display

By harnessing the power of first-party audiences, we expanded our reach and frequency on high-quality publisher websites. We achieved this by creating lookalike audiences and implementing retargeting campaigns, specifically tailored to promote each individual store location within contextually relevant categories.

Linear TV

We strategically leveraged high-impact linear TV programming in proximity to key store locations within a specific radius. The selection of programming was based on ratings and demographic viewer information to ensure maximum impact and engagement.

OOH

Strategically positioned within a 1-5 mile radius of the new store location, we placed high-profile bilingual static and digital OOH units. All placements were geared toward amplifying awareness and enticing increased foot traffic to specific store locations.