Bloom Ads Blog

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The Power of Personas: Why Are Marketing Personas Important?

Most industry insiders agree that good marketing is all about figuring out not just what to say to your audience, but also when and how to say it. In order to craft that perfect message and communicate it effectively, you have to understand your audience. So what exactly does that mean, and how do marketers

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SEM vs. SEO: What’s the Difference?

  We know – search engine marketing (SEM) and search engine optimization (SEO) sound almost identical. It is true that they both describe digital marketing strategies that harness the power of search engine results to increase traffic and conversions. However, SEM and SEO describe two different (but complementary) branches of what’s now called “search marketing.”

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Tips for Measuring Your Advertising Results

Measuring advertising results from media campaigns can be challenging. Fortunately, there are a few ways to go about measuring advertising results to determine your return on investment. In this article, we will list a few tips that will help ease the challenges of running an effective marketing campaign. Let’s get started! Analyzing Campaign Performance  

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How Does Social Media Affect Advertising?

Whether you like it or not, social media is here to stay – and it’s definitely made its mark in the world of digital advertising. While traditional avenues like TV, radio, and print ads are still vital tools, companies that fail to adapt to the role of social media in advertising put themselves at a

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Retargeting vs. Remarketing: What’s the Difference?

Let’s say you’ve just revamped your website, adding lots of structured data, fixing broken links, and beefing up your SEO content. Maybe you’ve even gained some back links through all your effort, driving more and more visitors to your site. You run some analytics, and the initial results look good: Your bounce rates are low

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Advertising vs. Sponsorship: Which is Right for You?

When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that

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The Pros and Cons of TV Advertising

Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But with the rise of streaming, it’s natural to wonder about the role of television commercials in

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