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How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But with the rise of streaming, it’s natural to wonder about the role of television commercials in
Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable price. That’s where media buying comes into play. Media buying is the practice of negotiating and purchasing ideal ad spaces, programs, or times for your marketing
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting impression on your audience. Then there are all the ways you can branch out of
With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.