Bloom Ads Blog

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What is Convergence Marketing?

Is there a marketing method or technique that can guarantee success? As marketers, we’ve all wondered this. While selling products or services, one has to overcome several obstacles like the generational gap, geographic differences, technological barriers and much more. Thus, it can be hard to answer that.  However, there are...

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The Paid Media KPIs You Should Be Tracking

Paid media advertising can elevate your business and deliver excellent returns on your investment. It also has many other advantages, including: Increasing new customer leads and sales Broadening brand awareness Having capacity for more focused targeting Delivering insightful customer data Accessing users that might not be easy to reach otherwise...

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Which Social Media Platform is Right for Your Campaign Goals?

Social media platforms dominate the world of social and professional networking and they are also an essential tool for businesses in virtually every vertical. The sheer number of users, the amount of time they spend on the platforms, and the analytics tools and ad creation options provided to businesses mean...

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Six Benefits of Waze Business Listings

Waze is a traffic and route-finding app that Google bought in 2013, though Google kept its original design and approach. Today, it has 30 million users in the US and 140 million worldwide. It is second only to Google Maps in the number of users who rely on it to...

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SEO Agency vs Consultant: Which is Right for You?

Search engine optimization (SEO) is the non-paid deciding factor in how well your online assets perform in search rankings, which has a major impact on your business overall. By now, pretty much everyone who has had any interaction with digital marketing understands the importance of SEO services, but where is...

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How to Grow and Promote Your New Podcast

Podcasts have become a staple of long-form content, with 120 million monthly listeners in the U.S alone. They’re popular for a number of reasons, including the ability for hosts to take a deep dive into a niche and the fact that people can listen to a podcast while doing other...

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How Does the Media Planning and Buying Process Work?

What is the media planning and buying process? Advertising is an essential part of business and is typically used to bring in new leads, move prospects along the sales pipeline, or remind current customers of how they could use your services. But how do you decide where the ads go...

14 Social Media Stats for 2022 and Beyond

As social distancing and working and studying from home have become the new normal, 2022 has brought many changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the start of a new year, we...

Creating a Successful Influencer Marketing Campaign

Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere,” businesses are increasingly using this...

Digital Advertising Trends to Include in Your Media Plan

Digital advertising is one of the best ways to reach a large audience, while still targeting individuals who are specifically interested in your brand. It’s easy to improve brand recognition, develop a relationship with your customers, and keep things transparent on digital platforms. That said, the digital world is always...

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5 Ways to Grow Your Business Using Facebook

[vc_row][vc_column][vc_column_text] Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Facebook is one of the foundational social media tools for promoting your brand and connecting with consumers to build a profitable network. However, it's not enough to have a presence on...

How Emotional Content Affects Your Television Advertisement

Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers. TV ads that make a viewer...

How Location Affects Your Sponsorships

When you’re looking to improve your business’ image and boost sales, do you have a go-to strategy? If you’re like most companies, you may try to come out with an inspirational advertising campaign that portrays your company in an altruistic light. But have you considered putting your money where your...

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Five Tips for Mobile Advertising Success

Mobile advertising describes all advertising efforts targeting consumers while they’re using their phones. While this includes SMS advertisements and push notifications, neither of those are particularly popular -- the former is outdated, and some users deem the latter invasive. So, in this blog, we’ll focus on what most people use...