Bloom Ads Blog

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5 Ways to Grow Your Business Using Facebook

Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Facebook is one of the foundational social media tools for promoting and connecting to build a profitable network. However, it's not enough to have a presence on Facebook— you need...

Intro to Advertising on TV Video Streaming Services

The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream,...

Tips for Developing an Effective Social Media Marketing Campaign

We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no...

Is COVID-19 Changing Outdoor Advertising?

In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained...

14 Social Media Stats for 2020 and Beyond

As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of...

How to Select the Best Digital Marketing Agency

The best digital marketing agency can provide a big boost to your business. Statistics show that 78% of internet users research products and services online before buying. With help from an agency, you can ensure that your business gets seen online. Digital marketing agencies can help grow your business by:...

A Beginner’s Guide to Media Planning and Buying

As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and...

How COVID-19 Changed Online Behavior & What It Means for Brands

There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet. But one thing that is clear? About four months after the first stay-at-home orders were...

Mid-roll vs. Pre-roll: What’s the Best Place for a Podcast Ad?

We talked in a previous blog about why you should think about investing in podcast advertising and what to consider when getting started. To recap, podcasting is an exciting new space offering a wealth of opportunities for advertisers to raise brand awareness and grow their networks. Once you’ve decided to...

The Do’s and Don’ts of Advertising During COVID

There’s no doubt that the coronavirus pandemic took its toll on the world of advertising almost immediately. Companies across industries had to make tough marketing and advertising calls in the second quarter of 2020, from reducing ad spend to pausing or postponing campaigns. Data from Statista show the following highlights...

How to Use Chatbots for Customer Service

Look at pretty much any business website today, and you’ll see that we have entered the era of the chatbot. From messenger bots on Twitter and Facebook to chatbots on a company’s website, these AI-powered “agents” help customers book appointments, change account details, track down packages, make purchases, and more....

Radio Advertising: Why More “Digital” Companies Should Consider the Channel

Nowadays, it’s not uncommon for a company to focus on digital marketing exclusively. Popular platforms like Google, Facebook, and Amazon have constructed an advertising ecosystem that allows marketers to target specific, highly valuable audiences relatively inexpensively. To these marketers, investing in traditional marketing might seem like a waste.  Traditional marketing,...