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The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to
Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere”, businesses are increasingly using this subtle form of marketing to
If you’ve got it, haunt it! And boy, do our clients haunt it this year with fun and spooky creative for Halloween. Halloween ads have especially boosted in the digital marketing world in the last couple of years. It’s important to show your brand’s festive side, whether that means creating consistent organic posts or paid
It seems like the Golden Age of social media marketing has arrived. But making the most of your social media ads means embracing the art of copy writing. Write social media ads that actually convert with these writing tips.
Seasonal advertising is one of the best ways to connect with your audience by meeting them where they are. Here are some tips for capitalizing on the back-to-school excitement.
The client-agency relationship is the foundation of a successful marketing campaign. We’ve worked with our fair share of amazing clients – enough to have given us some important wisdom on what makes a great partnership. Read about them here.
Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.