Bloom Ads Blog
CHECK OUT OUR BLOG FOR ADVERTISING IDEAS AND INSIGHTS. CONTACT BLOOM ADS GLOBAL MEDIA GROUP AT 818-703-0218 OR CHECK OUT OUR SITE FOR MORE INFORMATION.
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are.
Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that.
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape.
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.