The LG Corporation is the fourth largest family-run conglomerate in South Korea. Founded by Koo In-hwoi in 1947, LG is now an international household name. Producing everything from electronics to chemicals and household appliances, it houses 30 subsidiaries. One of

What started as a simple stand selling fresh fruit in 1940s San Diego, CA, expanded into a few open-air markets. Fast-forward to 1969, and the sons of Henry Boney, the man behind those fruit stands, endeavored to expand even more,

Maintaining a strong presence within markets in California, Nevada, Texas, and Arizona, the 99 Cents Only Store was founded in Los Angeles almost 42 years ago. The chain, initially selling items priced no higher than an affordable 99¢, ranging from

Customer loyalty is vital to any business. Whether you’re an emerging startup or a thriving company launching a new campaign, knowing how to measure customer loyalty is essential to any growth strategy. Customer loyalty data can provide insight into your

Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that can dramatically affect their performance.  In this blog, we’ll explore

Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to know the difference between vanity and actionable metrics. Oftentimes, businesses

As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will deliver fresh, engaging content to their audiences the most often. It’s a crucial

Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a brilliant piece of ad copy, add in negatives, and let it run free.

Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting remains such a massive industry, with around 3 million podcasts available, coming from