02
Approach
Amplify custom video series featuring Travis Kelce of the Kansas City Chiefs with a surround-sound approach targeting highly engaged sports fans through multiple touchpoints.
YouTube
Leveraged YouTube skippable and non-skippable placements to drive awareness and video views for the sequential series featuring Travis Kelce.
TikTok
Short teaser videos were placed strategically using TopView and auction placements within TikTok. Spark ads from Travis Kelce’s page were utilized to further amplify reach and engagement.
Meta
Using whitelisted posts from Travis Kelce and posts from LG’s handle, we were able to gain maximum reach and video views to the posts driving to LG’s OLED product pages.
Endemic Site Takeovers
Tapping into affinity audiences through TheScore & GQ, we executed high-impact takeovers to drive engagement and additional frequency during premium football programming.
03
Results
Above Projections
1 %
More Efficient
1 %
Increased Reach
1 %
Cost Per View
$ 100