CASE STUDY
Chicken Salad Chick
Tailgating with The Chick
- Google Stack
- Meta
- Display
- Streaming TV
- OOH
- Audio
- Direct Mail
02
Approach
Utilize a custom media mix by store location to reach new and existing customers at each stage of the consumer journey ultimately driving sales conversions online and in-restaurant.
Google Stack
Leveraged the Google Stack across SEM, YouTube, and Performance Max to drive lower funnel conversions relating to tailgating content and keywords.
Utilizing Promoted Pins and Idea Pins to drive engagement and tailgating catering ideas for prominent sports moments with related keywords and interest groups.
Meta
Using reach and conversion campaigns we highlighted tailgating messaging to drive awareness and sales conversions online and offline.
Display
Tapping into our 1P audiences for lookalikes and retargeting, we increased reach and frequency across premium publisher sites with contextually relevant categories.
Streaming TV
Using premium content across FEP (Full Episode Player) Live Sports programming, we promoted specific tailgating commercials to drive awareness.
OOH
Strategically placed OOH static and digital units were placed with a 1-5 mile radius around specific store locations for additional reach and awareness building.
Audio
Leveraging terrestrial radio and streaming audio platforms, we reinforced tailgating messaging to promote specific offers surrounding sports, news, and music content.
Direct Mail
Custom offers sent to specific households within our target demographics on top-quality plastic mailers.
03
Results
Increased Imps
1 %
Increased CLicks
1 %
Revenue Lift
1 %
ROAS Increase
1 %