CASE STUDY

Sprouts Farmers Market Grand Opening

01 Challenge

Promote the Grand Opening of a new Sprouts location in Tampa, Florida with sustained presence in new market.

02 Approach

Target the Health Enthusiast audience within a 10-mile radius of the new store location with a custom, multi-channel media mix designed to drive pre-GO awareness, with post-GO traffic and sales.

Google Stack

Utilized SEM and YouTube to drive awareness and conversion in the post grand opening phase.

Waze

Leveraged Waze to drive awareness of the new store location and encourage drivers already in route to stop at their new local Sprout’s location.

Display

Utilizing our first-party audiences to create lookalikes and retargeting campaigns, we increased reach and frequency across premium publisher sites with contextually relevant categories promoting the new store location.

Streaming TV

Using premium publisher content and Full Episode Player programming, we supported top of funnel with STV using localized messaging in the Tampa market.

OOH

OOH static and digital units were placed strategically within a 1-5 mile radius around the new store location to boost awareness and attract more foot traffic to the store.

Results

1 %

Above CTR Bench

1 %

Foot Traffic Lift

100 M

Total Impressions

1 %

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