Target the Health Enthusiast audience within a 10-mile radius of the new store location with a custom, multi-channel media mix designed to drive pre-GO awareness, with post-GO traffic and sales.
Utilized SEM and YouTube to drive awareness and conversion in the post grand opening phase.
Leveraged Waze to drive awareness of the new store location and encourage drivers already in route to stop at their new local Sprout’s location.
Drove RSVPs and awareness of the new store location in Tampa through engaging pre-GO strategy and messaging encouraging visits to the store on GO day.
Utilizing our first-party audiences to create lookalikes and retargeting campaigns, we increased reach and frequency across premium publisher sites with contextually relevant categories promoting the new store location.
Using premium publisher content and Full Episode Player programming, we supported top of funnel with STV using localized messaging in the Tampa market.
OOH static and digital units were placed strategically within a 1-5 mile radius around the new store location to boost awareness and attract more foot traffic to the store.
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