Our comprehensive strategy employed a diverse range of social platforms to establish brand awareness, enhance engagement with the primary focus aimed to generate rapid market traction and sales within our target demographics by specifically targeting qualified consumers.
Tapping into both Facebook and Instagram placements, we effectively reached DAMDAM’s target audience, driving users down the funnel to purchase. Placements were optimized using a diverse range of creative assets, such as carousels, videos, and static images, specifically tailored for each placement.
We strategically utilized full-screen, immersive in-feed interstitial video placements to amplify DAMDAM brand awareness and drive sales to Sephora. This platform provided a unique opportunity to engage the younger demographic, allowing us to deliver medium-specific messaging that generated demand and encouraged participation in the DAMDAM movement.
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