Should My Brand Be Active On Pinterest?
Pinterest has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Pinterest.
Why Choose Pinterest:
- Pinterest Influences Purchases – Your Pinterest followers are engaged, loyal brand advocates. They are using the platform for more than bookmarking and browsing. By posting inspiring brand images on your page, you can inspire the 83% of weekly Pinners who purchase based on brand content on Pinterest.
- You’ll Reach Your Demographic – The Pinterest demographic consists largely of women, but in 2020 male users grew by 40% year over year! Although Pinterest’s growth has slowed in the past year or so, with more than 430 million Pinners, you can create content that will surely reach your desired audience.
- Consumers Can Purchase Directly – Pinterest recently rolled out their ‘Shopping List’ feature enabling consumers to purchase items directly from the site. When users see a “Buy It” button, they can make the purchase right then and there.
- You Can Improve Your Search Rankings – By using the right keywords in your Pinterest boards, you can improve your search rankings both on Google and on the platform itself.
If you are still not sure if Pinterest is a viable option for your business, contact the professionals at Bloom Ads. We can help you determine whether or not Pinterest is the right choice for your marketing needs. Our professionals are here to help you optimize your media plan for ROI. Visit our website to learn more about the services we offer or give us a call directly at 818-703-0218.