What is the Difference Between Broadcast and Cable?
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
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About:jflareau@drivenlocal.com
Posts by jflareau@drivenlocal.com :
Media Buying 101: Important Terms to Understand
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How to Create an Effective Print Ad
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
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How to Advertise to Baby Boomers
What might work for one generation won’t work for another, especially if you are looking to market to an older audience.
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5 Tips For Successful Street Team Marketing
Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan.
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Five Tips for an Eco-Friendly Advertising & Marketing Campaign
With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.
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Choosing Images That Improve Your Visual Marketing Results
You need to do your best to choose imagery that will help improve your visual marketing results. Here’s how you can do that.
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PPC Mistakes That Are Costing You Money
Pay-per-click, or PPC, advertising often makes up a good amount of your online advertising budget, so you wouldn’t want to make any mistakes in your targeting or budgeting — but you could be! Make sure you’re not making any of these common mistakes that could cost you money. You’re Bidding Too Broad You should always […]
Understanding a Buyer’s Journey Towards a Purchase
It’s crucial to understand a buyer’s journey so you can ensure your efforts end with a purchase.
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