How to Create an Effective Print Ad

Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.

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PPC Mistakes That Are Costing You Money

Pay-per-click, or PPC, advertising often makes up a good amount of your online advertising budget, so you wouldn’t want to make any mistakes in your targeting or budgeting — but you could be! Make sure you’re not making any of these common mistakes that could cost you money. You’re Bidding Too Broad You should always […]

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