Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers.
TV ads that make a viewer feel something are more memorable and relatable. This creates a long-term connection between the consumer and the brand. In many cases, the emotions that are elicited are more impactful than the ad content itself.
In fact, there is a 30% greater chance that a consumer will remember a television advertisement that made them feel an emotion, whether it be sadness, happiness, nostalgia, etc., than one that did not. This long-term memory of the television advertisement makes it more likely that consumers will stay loyal and true to your brand, driving future brand purchases. This is a direct ROI for brands. According to The Business Journals and as evidenced by a 2016 Nielsen Consumer Neuroscience study, it was revealed that ads with an above-average emotional response from consumers generate a 23% lift in sales volume.
If you are looking to create the perfect television advertisement for your brand’s marketing strategy, contact our team of professionals. We are experienced in all aspects of television advertising, from putting together a script that connects with your audience to filming and negotiating the best possible ad rates. Visit our website or give us a call at 818-703-0218 to learn more about our TV advertising services.