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The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream, what does this mean for […]

We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no longer optional,” says Christina Newberry […]

In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained during quarantine, advertising in these […]

As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of the year, we thought it […]

There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet. But one thing that is clear? About four months after the first stay-at-home orders were declared in the U.S., we’re […]

Radio advertising can provide a digital company with the unique opportunity to introduce themselves to new customers, and it’s relatively cost-effective. Here’s more.

Franchise marketing agencies specialize in servicing the specific needs of franchises. From CRM to digital marketing, here’s how they can help.