Maintaining a strong presence within markets in California, Nevada, Texas, and Arizona, the 99 Cents Only Store was founded in Los Angeles almost 42 years ago. The chain, initially selling items priced no higher than an affordable 99¢, ranging from closeout branded items to fresh food, saw major success following its inception in the early […]
Customer loyalty is vital to any business. Whether you’re an emerging startup or a thriving company launching a new campaign, knowing how to measure customer loyalty is essential to any growth strategy. Customer loyalty data can provide insight into your products and services, customer support, marketing, and more. It’s valuable for direct-to-consumer businesses (B2C) as […]
Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook crucial elements that can dramatically affect their performance. In this blog, we’ll explore some of the most often-missed aspects of digital advertising. Understanding Your Media Strategy Mastering your […]
Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions, it’s crucial to know the difference between vanity and actionable metrics. Oftentimes, businesses get wrapped up in engagement metrics, also known as vanity metrics. Using data collected from […]
As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will deliver fresh, engaging content to their audiences the most often. It’s a crucial way for brands to keep ahead of the curve, and to meet their customer’s expectations […]
Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a brilliant piece of ad copy, add in negatives, and let it run free. With more competition comes the need for a more complicated media planning and buying system, […]
Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting remains such a massive industry, with around 3 million podcasts available, coming from all over the world and touching on various topics, interests, niches, and demographics. Unlike radio, […]
What is a creative advertising agency, and what can it do for you? Running a business is a challenging endeavor, to say the least – you’ve got to cultivate a customer base, imbue that base with loyalty and provide excellent customer service, and deliver quality products and services that consumers want or need. Unfortunately, since […]
Contact Us CASE STUDY LG Only on OLED View All YouTube TikTok Meta The Score GQ 01 Challenge Establish LG as the cultural leader in sports through entertaining content and product superiority messaging. Amplify custom video series featuring Travis Kelce of the Kansas City Chiefs with a surround-sound approach targeting highly engaged sports fans. 02 […]
Did you know that nearly 20% of businesses fail within the first two years? The good news, however, is that there are steps you can take to prevent this from happening. One of the best things you can do to ensure the longevity of your business is to work with a professional consultant. This […]
