Digital Advertising

Our display campaigns have technological support behind them that learn about your customers, understand how they behave and interact with the web when they leave your site and allows us to target from profiles created from this data to reach your desired audience, eliminating media spend waste.  We utilize programmatic buying, along with direct buying solutions, custom designing display campaigns to each client’s specific needs.  No longer just banner ads, display advertising has evolved.  We utilize a wide array of high impact creative formats to engage with consumers – rising stars, home-page takeovers and motion ads just to name a few.  Our deep experience with behavioral and demographic targeting helps to narrow down relevant audience, select the best media for a particular campaign, and enhance the interactive experience.

With a world full of consumers always on the go, our mobile advertising solutions will ensure your messaging goes right along with them.  Utilizing the same practices we use in display, we will make mobile a results-driven marketing channel for our clients and provide their consumers with the same online experience they would receive on their desktop across their mobile/ smartphones, iPads and tablets.  We create unique, interactive mobile experiences that empower your customers, create new sales channels, and generate clear ROI.

Retargeting is a vital part to any digital campaign.  Optimize your marketing spend by serving targeted advertisements to people who have previously engaged with you online and drive them back to complete your desired action.  Our retargeting solutions can reach your audience on the web, social (Facebook and Twitter) as well as cross platform and device.

Our paid search services help companies achieve a wide range of marketing goals and work in unison with our full suite of digital marketing services.  As a formidable buyer of paid search, we work with the world’s best tools and technologies every day and can help you accomplish more with search engine marketing.  A well-established, powerful digital marketing channel, paid search continues to evolve rapidly.  As click to call, video and product ads continue to gain steam, search engines increasingly reward local.  We help companies find the right balance with truly local search marketing campaigns that span the globe and tap into both proven and emerging opportunities to generate sales, awareness and growth.  Bloom will manage your Google AdWords account targeting the keywords that will drive buyers to your site.  Highly focused keyword research will determine the most cost effective approach to obtaining customers who are searching for exactly what your offer.  We will choose and optimize keywords, create text ads, select appropriate landing pages and build ad extensions along with A/B testing to ensure optimal results.  Through the various research tools we use we will develop effective paid search campaigns focused on meeting your target cost per sale or lead.  By investing in Google AdWords, you will assist highly eager buyers in finding your site that wouldn’t necessarily find it through traditional (organic) search engine optimization techniques.  Our Google AdWords Certified Professionals are hands-on when it comes to all of our Search efforts.

No longer “traditional” and “non-traditional” – digital is a part of our media ecosystem!  Although most query-based searches do still happen on Google, search is no longer just a purview of search engines.  Search Engine Optimization (SEO) is still a relevant and valuable marketing channel evolving to include additional venues and opportunities as web users’ search behavior evolves.  SEO is a delicate and potent balance of quality content creation and optimization, enhanced with social and local marketing campaigns – all grounded in a data-based understanding of your most important audiences and their affinities, habits, behaviors and more.  SEO is not as simple as changing content, adjusting tags or buying a few links.  SEO has evolved, requiring better understanding of your users, a commitment to providing quality content, and consistent processes to align all facets of your organization with search best practices.  With these SEO best practices in place, your customers won’t have to search very hard to find your company, product or brand.  Defining key attributes of your target market has become a central component of a successful SEO strategy.  Our SEO experts will develop and build credible links, submit your business information to directories, write and distribute articles and create social bookmarks.  Our SEO solutions improve keyword rankings, increase site traffic and improves site visibility and functionality.  We will help you understand how social signals impact natural search results at Google, Bing, Baidu and other search engines around the globe.

Performance-based marketing requires a tight alignment between the pre-click traffic drivers and post-click consumer experience.  Our landing page optimization solutions provide just that.  A landing page is often the first interaction a visitor has with your brand.  It is important to optimize landing pages, so that the visitor can easily and quickly perform the desired action or find a certain product.  From associative to predictive to consumer directed targeting, we have a solution just right for your needs.

Continuing to grow at an astounding pace, consumer engagement with online video represents a substantial opportunity for brands to connect with their most important audiences.  Video marketing provides a richer experience than traditional text or image ads, and video has become one of the most popular, effective and engaging media formats today.  Our video solutions leverage sign and sound to connect with consumers on an emotional level, reaching them with our advanced capabilities, pairing them with the power of storytelling.  We design and produce innovative, engaging videos that attract visitors, build brand enthusiasm, enhance the user experience and spread virally through social media channels.

We will target consumers who have requested (opted-in) to receive emails about specific topics of interest.  With the ability to target by geography, demographic, consumer interest and business category, our digital email marketing solutions can reach your ideal consumer.  By tracking how consumers open email and their click sequences, we are able to provide our clients with a deeper understanding about customer and potential customers are interested in and deliver specific messages based on that knowledge.